PR & Social Content Manager

Responsibilities

• Develop and execute comprehensive PR strategies that strengthen brand reputation and visibility.
• Create press releases, media alerts, talking points, executive bios, and other communication materials.
• Build, cultivate, and maintain strong relationships with media contacts, journalists, influencers, and industry partners.
• Proactively pitch story ideas, brand news, and features to relevant outlets.
• Manage incoming media requests, interview scheduling, and press correspondence.
• Oversee press events, media previews, influencer activations, and onsite PR opportunities.
• Monitor media coverage, track press performance, and provide reporting with insights.
• Ensure messaging consistency and brand alignment across all communication channels.

• 3–7 years of experience in public relations, communications, social media, or content creation roles.
• Proven success securing media coverage and managing press relationships.
• Strong writing skills across PR, editorial, and social content formats.
• Experience creating short-form video and visual content for social platforms.
• Ability to manage multiple projects, deadlines, and communication streams.
• Familiarity with tools such as Meltwater/Cision (PR), social media scheduling platforms, Adobe Creative Suite, or equivalent.
• Strong analytical mindset with experience evaluating both PR and social performance metrics.

• Experience in entertainment, attractions, hospitality, tourism, or event-driven industries.
• Background executing influencer marketing programs.
• Photography and videography experience.
• Experience with crisis communication and reputation management.
• Understanding of SEO and digital content optimization.