Sr. Manager, Events, HOKA NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Manager, Events, HOKA NA
Reports to: Vice President, Marketing, NA HOKA

Location: Remote - US

Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Senior Manager, Events brings the HOKA brand to life through events and strategic experiential partnerships, advancing our vision to engage more effectively in run culture. You’ll broaden our reach across road, trail, and young athlete participants, ensuring every touchpoint reflects HOKA’s mission, vision, and spirit of movement.

You will also lead HOKA’s North America UTMB Major/Series partnerships, driving cohesive storytelling and maximizing brand impact with our target consumers. This position calls for a collaborative leader who balances creativity, strategic thinking, and flawless execution – and who brings a deep passion for running and community engagement.

We celebrate diversity – of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can come as they are. We believe that when we bring our different perspectives to work, we are truly better together.

• Lead HOKA’s North America event partnerships, regional event strategy and execution aligned with global and regional priorities.
• Partner cross-functionally (Brand Marketing, Product Marketing, Sales, PR, Social, Integrated Marketing) to ensure consistency and measurable outcomes across all event programs.
• Manage contract negotiations in collaboration with Deckers Legal and Global partners; oversee all related deliverables.
• Provide day-to-day oversight of road, trail, and young athlete partnerships, including event branding, activation, licensed product coordination, seeding, and digital content.
• Own event budgets – annual, quarterly, and project-based – ensuring accurate tracking, reconciliation, and adherence to internal financial processes.
• Lead partnerships and activation for key properties such as WSER and UTMB, ensuring cohesive storytelling and premium brand presentation.
• Manage and develop event-focused team members (e.g., Associate Managers, Road and Trail Events) to ensure strategic alignment and operational excellence.
• Partner with HOKA and Deckers leadership (VP Marketing, Sr. Director Global Sports Marketing, Field Marketing Leadership) on event activations, athlete appearances, travel logistics, and media moments.
• Oversee on-site event activations, including expo booths and branded experiences, ensuring a consistent and engaging HOKA presence.
• Represent NA Events in global brand conferences and partnership meetings, leading regional updates and knowledge sharing.

• Bachelor’s degree in Business, Marketing, Communications, or related field required.
• 8+ years of experience in marketing, event management, or sports partnerships.
• Proven background developing, executing, and scaling large-scale events or races.
• Experience managing budgets, timelines, and complex partnerships.
• Strong record of cross-functional collaboration and relationship building.
• Background in contract negotiations, project management, and event operations.
• Exceptional written, verbal, and presentation skills with the ability to engage diverse audiences.
• Strong relationship builder who can influence and collaborate effectively across teams while driving results.
• Proven project and event management expertise, including experience in:
  • Event execution and logistics
  • Contract negotiation and vendor management
  • Budget ownership and financial accountability
  • Film or event tour management
  • Business-to‑business partnership development
  • Social media and digital storytelling (e.g., Facebook, You Tube, Instagram, X)
• Deep…