Digital Marketing Coordinator

Position:
Digital Marketing Coordinator Company:
Joie Children’s Products, Inc

Location:

Morgantown PAFLSA Status:
Non-Exempt

Employment Type:

Full Time

Position Overview The Digital Marketing Coordinator supports the Digital Marketing Manager in executing growth-oriented, omni-channel campaigns that build brand awareness and drive product sales across key digital channels, including email, SMS, and social media. This role is highly collaborative and detail-oriented, helping coordinate timelines, creative deliverables, and partner needs while supporting consistent, consumer-focused digital execution.

Essential Duties & Responsibilities General Campaign & Project Coordination (Cross-Channel)
Coordinate campaign timelines, task lists, and status updates to support omni-channel execution across social media, web, email, affiliate and SMS.Support campaign setup and trafficking by organizing inputs such as copy, creative, links, and UTMs as directed, and confirming deliverables meet requirements before launch.

Maintain campaign documentation, including calendars, launch checklists, and creative inventories, and ensure final assets are archived appropriately for global usage.

Assist with compiling campaign performance snapshots and recurring updates for leadership review, including dashboards, monthly recaps, and KPI rollups.

Supports with general administrative tasks such as contract management, budget tracking, sample coordination, and process documentation for areas of oversight and support, including social media, CRM and SMS, and affiliate marketing.

Creative Support Serve as a day-to-day coordination contact for creative team by routing requests, organizing feedback, and tracking due dates to support timely delivery.

Prepare and share clear briefs and requirements provided by the Digital Marketing Manager, including timelines and deliverables, and follow up to keep work on track.

Social Media (Organic Execution & Community Support)
Content Deliverables Schedule and publish organic content across Facebook, Instagram, Tik Tok, You Tube and future channel additions using native platforms and social management tools as directed.

Draft or adapt captions and post copy in alignment with the social media strategy, brand tone of voice, and proofread creative and copy before posting.

Support the creation of short-form video content for Instagram, Tik Tok, and You Tube by assisting with filming, basic edits, formatting, and posting coordination.

Coordinate with the in-house creative team to obtain and route visual assets for posts, stories, and community content.

Lead market research and competitor research to bring awareness to key stakeholders inform and support the Senior Digital Marketing Managers social media strategy.

Community Management Support Support community management by monitoring comments and messages, escalating issues, and routing consumer service needs in partnership with internal teams.

Supports community management by engaging with other accounts and creators for the purpose of building brand awareness through visibility, growing follower account, and trust signaling.

Document and communicate key messaging themes that could support cross departmental decision-making such as new products or fashion development, inventory issues, product quality or misuse, partnership opportunities, etc.

Email, SMS & Web Support Support email and SMS execution by coordinating creative and copy inputs, assisting with send QA checklists, and pulling post-send performance summaries.

Support the Digital Marketing Manager and Senior Ecommerce Manager with web content updates and basic coordination for product and campaign landing pages or pop-ups, including copy updates, asset swaps, and link checks, as directed.

Affil…