Director of Marketing - Gilbertsville, PA Office

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Full Time Management Gilbertsville, PA, US

This position is hybrid in the Gilbertsville, PA office. This role must work in the office at least three days per week.

• Bachelor’s degree or higher in Business Administration, Marketing or Computer Science.
• 8-10 years of experience as a Director of Marketing in the software, attraction, or related industry.
• Experience in strategic planning and execution.
• 5+ years of management experience and successful ability to lead a team.

• Strong knowledge of marketing concepts, practices, and procedures applicable to software industries.
• Knowledge of market and industry trends, competitors, and leading customer strategies.
• Subject Matter Expert as related to knowledge of marketing concepts, practices, and procedures applicable to software industries.
• Demonstrated knowledge of budgeting, forecasting, profit and loss calculations and basic business finance.
• Ability to coach staff within department, while helping them grow in their positions.
• Excellent analytical and creative skills to create a business process using existing tools or to envision and implement new tools to enhance business processes.
• Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process.
• Proven ability to drive and meet stringent deadlines.
• Strong communication including listening, writing, and interpersonal skills.
• Exhibiting good interpersonal skills and patience when working with customers, both external and internal.
• Excellent skills using contact management tools, Customer Relationship Management, and other marketing platforms.
• Knowledge of PC-hardware, networks, and operating system platforms.
• Ability to work/communicate to all levels of management and knowledge-based personnel and maintain a professional demeanor at all times.
• Ability to manage multiple tasks and projects at the same time.
• Travel up to 25% - domestically and internationally; some weekends required.
• Strong attention to detail.
• Ability to work in a team environment and individually.
• Working additional hours beyond regularly scheduled hours as requested by management.
• Responsible for Gateway’s brand and industry expert image by managing corporate events, trade shows, advertisements and sponsor ships, industry networking, and Gateway’s brand standards.
• Manage the marketing and promotion of Gateway’s products and services with the goal of developing new customers and maintaining current customer relationships.
• Planning and executing advertising/marketing, media relations, creative editorial and design services, cultivating the company image, and internal communications.
• Determine market research projects, recommend process improvements, analyze customer demographics, and provide direction around the timing of product promotion. Provide management with predictions of future market conditions and industry developments.
• Providing leadership for the day-to-day operations of the marketing department, while maintaining focus on Gateway’s strategic goals.
• Working within the Executive Team to develop strategic business plans for the company, especially working with Business Solutions leadership to maintain and develop lead generation processes.
• Establish and implement short- and long-term goals, objectives, policies, and operating procedures.
• Analyze statistical market and customer data to assist in product management initiatives.
• Provide additional insights and perspectives on findings and courses of action based on results of the research.
• Managing the…