Search Engine Marketing Specialist Job Bellefonte Pennsylvania USA,Marketing / Advertising / PR

Location: Bellefonte

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Entrepreneur | Ad Agency Owner | Innovator in Ad Tech | Dedicated Dad & Husband

The SEM & Google Specialist is responsible for all aspects of Google advertising, including PPC/SEM, Google Display Network, and You Tube, as well as other platforms like Yelp, Yahoo, and Bing. They will oversee campaign setup, monitoring, optimization, and stay updated on trends and technological advancements in the space.

Responsibilities:

Setup and manage PPC/SEM campaigns primarily on Google, and potentially on other search engines.

Manage Google ads such as LSA, GDN, and You Tube.

Serve as an expert in paid search and Google advertising to guide and optimize team efforts.

Collaborate with the ad operations team and account success team members.

Analyze advertising data, keywords, traffic, and other reports.

Conduct digital marketing research.

Create, test, and optimize SEM ad copy.

Review media plans within our media buying system, Advantage.

Participate in team meetings and cross-team collaborations.

Adhere to company policies, procedures, and core values.

Perform additional duties as required to support the agency and team.

Skills Needed:

At least 3+ years of effective PPC/SEM experience.
Proficiency in PPC/SEM copywriting.
Strong analytical skills.
Experience with Google Ads is essential; familiarity with Yahoo/Bing ads, Advantage, and Agency Analytics is a plus.
Passion and understanding of PPC/SEM advertising.
Reside within driving distance of Pittsburgh; applicants in PST, MST, or outside the U.S. will not be considered.
Experience with Google Analytics and Google Tag Manager.
Enjoy working in and improving processes.
Task and deadline-oriented.
Results-driven, self-motivated, and an overachiever.
Strong communication skills, both verbal and written.
Knowledge of marketing communications or integrated marketing.
Proficiency in Google Drive and agency productivity tools.
Ability to follow processes and optimize ad campaigns effectively.

Compensation & Benefits:

Salary Range: $45,000 - $67,500
Medical Insurance
401k with match
Early release on Fridays and half-day summer Fridays
Flexible work location: remote or office in Pittsburgh or Bellefonte, PA
Company-provided computer and second monitor
Generous PTO policy

Blink Core Values:

Be Bold
Lead the Way
Live with Integrity
Stay Nimble
Spread Kindness

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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