Executive Director, U.S. HCP Marketing
Listed on 2026-10-14
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Digital Marketing, Product Marketing
Role:
Executive Director, U.S. HCP Marketing for Rezdiffra at Madrigal Pharmaceuticals
Leading strategic and tactical execution of HCP-facing marketing efforts.
Responsibilities include developing brand positioning, managing marketing campaigns, overseeing KOL engagement, congress strategies, and sales enablement; driving omni-channel, digital, and non-personal promotion; collaborating with cross-functional teams such as Medical Affairs, Sales, Market Access, and Regulatory; and managing external agencies and team operations.
Requirements:
Bachelor's degree, 18+ years in pharma/biotech marketing with 10+ years in HCP brand marketing of high-growth or blockbuster specialty products, preferably in liver or cardiometabolic areas. Proven experience in launching and managing specialty brands within regulatory constraints, team leadership, and cross-functional collaboration.
High Value: focus on liver disease, MASH, with an emphasis on HCP engagement, digital transformation, and compliant promotional strategies.
Work Setup: US-based, with up to 30% travel.
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