Marketing & Community Outreach Coordinator

Marketing & Community Outreach Coordinator

Location: Royersford, PA
Job Type: Full-Time
Schedule: Approximately 30–33 hours per week
Pay: $23.00–$28.00 per hour, based on experience

About Altera Orthodontics:

Altera Orthodontics is a growing, patient-focused orthodontic practice serving Royersford, Limerick, Spring-Ford, Phoenixville, and surrounding communities. We already have strong marketing ideas, community opportunities, sponsor ships, vendors, and practice-development strategies in place. We are looking for an experienced, organized, and results-driven professional to take ownership of execution, follow-up, and measurable results. This is not primarily a front-desk position or a basic social-media posting role.

The Marketing & Community Outreach Coordinator will help increase brand awareness, build local relationships, generate qualified new-patient opportunities, and ensure that marketing projects are completed consistently. This is a hands‑on role combining digital and content marketing, grassroots community outreach, partnership development, promotional events, project coordination, and performance tracking. The right candidate will be comfortable working independently, meeting new people, making outbound calls, visiting local organizations, coordinating content, managing vendors, interacting professionally with community members, and being accountable to measurable goals.

• Develop and execute strategies to increase brand awareness throughout the local community.
• Build and maintain partnerships with schools, PTOs, dental and pediatric offices, businesses, sports organizations, and community groups.
• Conduct grassroots community outreach through phone calls, emails, social media, meetings, and in-person visits.
• Coordinate promotional community events, school programs, sponsor ships, and local partnerships.
• Interact professionally with prospective patients, families, referral partners, and community representatives during outreach activities.
• Develop and maintain a monthly marketing, content, and community‑outreach calendar.
• Assist with content‑marketing strategy, including social‑media planning, captions, scheduling, videos, photos, and patient stories.
• Collect patient testimonials, photos, videos, and treatment success stories.
• Support Google review and patient‑referral initiatives.
• Coordinate with the practice’s videographer, website team, advertising partners, and other vendors.
• Assist with website, Google Business Profile, email‑marketing, and digital‑marketing updates.
• Apply practical marketing strategies to generate qualified inquiries and new-patient consultations.
• Track where new-patient inquiries and consultations originate.
• Measure marketing performance and identify which activities produce meaningful results.
• Provide weekly reports showing completed work, outreach activity, results, and next steps.
• Manage deadlines effectively and take ownership of projects from planning through completion without constant supervision.

This is not an entry‑level marketing position. Applicants must have at least two years of paid professional experience in one or more of the following areas:

• Marketing.
• Community outreach.
• Public relations.
• Communications.
• Business development.
• Event coordination.
• Partnership development.
• Healthcare or professional‑services marketing.

Customer-service, retail, restaurant, bartending, or hospitality experience may be valuable, but that experience alone does not meet the minimum qualifications for this position. Applicants should be prepared to provide a specific example of a marketing, outreach, event, partnership, or business‑development initiative they personally planned, executed, and measured.