Director Campaign Development Chapter Lead

Job Description The Director CDL Chapter Lead leads a Campaign Development Lead (CDL) chapter and serves as the dedicated people leader for the CDL team. The Director is accountable for standardizing campaign development ways of working, coaching and developing CDL talent, and managing the deployment of campaign development resources across the therapeutic area. The role ensures CDLs deliver high-quality campaign development, including campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs.

The Director builds CDL capability through training, development, consistent standards, and disciplined resource planning.

• Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership.
• Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus across the chapter.
• Ensure CDLs deliver against core campaign development responsibilities, including campaign scenarios, individual channel and campaign strategy, content strategy and messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs.
• Own the CDL resource allocation model and forecast for the chapter, balancing available capacity with brand demand and business priorities.
• Own the annual CDL training and development plan in alignment with marketing evolution and maintain ongoing CDL standards documentation.
• Lead CDL coaching and development through regular one-on-one engagement and partnership with the Marketing Excellence Lead at key training and development touchpoints.
• Manage campaign escalation reviews with the Marketing Lead and relevant review or compliance partners for the business unit.
• Coordinate with the BU Engagement Director and brand teams to align campaign execution with go-to-market plans and capability deployment.
• Monitor chapter performance, identify recurring capability or execution gaps, and drive practical improvements in standards, training, and deployment.
• Ensuring optimal customer experience plans are developed, with campaign planning and execution across digital and non-digital channels
• Sponsoring and pull through, in partnership with key stakeholders, of new capabilities and pilots/experiments
• Partner with BILs to understand upcoming transformation initiatives and implications for CDL capabilities, capacity, processes, and ways of working.
• Partnering with key stakeholders on change management and pull through of new ways of working across all functions that impact a Customer Agile Team(s).

• Bachelor’s degree required.
• Advanced degree in marketing, business, communications, or a related field preferred.

• At least 8 years of experience in campaign development, brand marketing, marketing operations, or a related discipline, ideally within the pharmaceutical or healthcare industry.
• Proven people leadership experience coaching, developing, and managing campaign development or marketing professionals.
• Deep campaign development expertise across campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and modular content.
• Demonstrated ability to standardize ways of working and maintain consistent standards across brands or teams.
• Strong resource planning and forecasting capability, including allocation models and capacity-versus-demand management.
• Effective stakeholder leadership across business unit engagement, strategy and planning, brand teams, agencies, and review or compliance partners.
• Ability to manage campaign escalations,…