Sr. Director, Marketing

VRI and ISM are seeking a Director of Marketing to lead marketing, communications, brand development, and growth enablement across two growing organizations serving distinct but complementary markets.

The Director will serve as the primary marketing leader for VRI and ISM, establishing the strategy, operating cadence, brand standards, campaigns, content, events, and sales enablement necessary to support significant growth.

This is deliberately a player-coach position. The successful candidate must be capable of developing a marketing strategy at the leadership level while also being comfortable creating content, directing creative work, managing vendors, supporting events, developing presentations and collateral, and getting projects across the finish line.

The role will manage two distinct market identities:

VRI - a federal technical, engineering, program-management and national-security services organization supporting government missions, particularly DOE/NNSA and adjacent federal markets.

ISM - a growing managed IT and cybersecurity services company serving commercial, nonprofit, and other organizations through managed services, help desk, infrastructure, cybersecurity, compliance, and advisory services.

The objective is not to combine the brands, but to build a common marketing capability that can professionally support and accelerate both.

Develop and own the annual marketing plans for VRI and ISM, including positioning, target audiences, campaign priorities, budgets, events, content calendars, digital strategy, and measurable growth objectives.

Translate each company's strategic growth plan into executable marketing programs and establish KPIs that connect marketing activity to pipeline, recruiting, customer acquisition, retention, and revenue.

Create enough common process and infrastructure to gain efficiencies across the companies while preserving distinct brands, audiences, and messaging.

Build VRI into a more visible and differentiated federal services brand.

Partner with executive leadership and business development to communicate VRI's capabilities across engineering, technical services, program management, analytics, national security, energy, and federal mission support.

Develop corporate capability materials, customer presentations, contract/vehicle communications, recruiting campaigns, case studies, proposal graphics, conference materials, thought leadership, and digital content.

Support VRI's geographic and organizational expansion, including growth in New Mexico and the DOE/NNSA ecosystem.

Work with business development and recruiting to position VRI as both a trusted federal mission partner and an attractive destination for high-quality technical talent.

Build a repeatable marketing engine supporting ISM's expansion as a regional managed IT, cybersecurity, and advisory services provider.

Develop campaigns around managed IT, help desk, cybersecurity, compliance, vCISO and related recurring services.

Support customer acquisition through digital campaigns, referral programs, events, partnerships, community engagement, sales collateral, customer stories, and targeted outbound campaigns.

Build scalable marketing programs that can support ISM's expansion into additional markets and integration of future MSP acquisitions.

Develop messaging and campaigns appropriate for SMB and middle-market customers that make complex technology and cybersecurity concepts understandable and commercially relevant.

Own brand standards and creative direction across VRI and ISM.

Direct development of websites, presentations, proposals, social media, digital campaigns, brochures,…