Associate Director, Global Marketing - Obesity

Location: North Wales

Job Description The Global Commercial Metabolism Team is responsible for shaping the global commercial strategy for our Obesity portfolio, with a focus on building differentiated, insight-driven strategies that position assets for long-term success in a highly dynamic and competitive market. The team plays a critical role in translating evolving science, customer needs, competitive intelligence, and cross-functional input into clear strategic choices that support development decisions, future launch readiness, and meaningful value creation for patients, healthcare professionals, healthcare customers, and the enterprise.

The Associate Director, Global Marketing – Obesity will operate at the intersection of strategy, asset development, and customer insight, with responsibility for advancing overall global commercial strategy across obesity assets in development. This individual will bring a dual focus on healthcare professional (HCP) and healthcare customer (HCC) audiences, helping define how each asset can be positioned, differentiated, and valued in the future market environment.

This role requires a future-oriented strategic thinker who can understand the current and anticipated competitive landscape, apply the brand strategy framework (L3) with discipline, and collaborate effectively across Clinical Development, Medical Affairs, Market Access, Outcomes Research, Policy, Competitive Intelligence, Forecasting, regional teams, and other partners to build a strong commercial foundation for identified strategic opportunities.

Key responsibilities for this role may include, but are not limited to the following:

Lead and support development of the overall global commercial strategy for obesity assets in development, ensuring strategies are insight-driven, future-focused, and aligned to enterprise priorities.

Develop clear and differentiated HCP and HCC value propositions for each asset, including customer-specific benefits, reasons to believe, and implications for future positioning.

Apply the brand strategy framework (L3) to build and refine commercial foundations, including market in focus, asset differentiators, initial brand positioning, value propositions, early asset strategy, and implications for transition to launch phase.

Partner with Clinical Development, Market Access, OR, Manufacturing and other cross-functional colleagues to identify commercial implications of target product profiles, endpoints, patient populations, evidence needs, and development choices.

Monitor, synthesize, and communicate competitive insights that are meaningful for the obesity franchise, including current and emerging mechanisms, competitor development plans, market-shaping trends, customer expectations, and future scenarios.

Translate competitive and market insights into actionable strategic implications for asset prioritization, differentiation, development planning, and future launch readiness.

Collaborate with cross-functional teams to evaluate and build for success against identified strategic opportunities, including opportunity spaces, priority customer segments, unmet needs, access considerations, and potential areas for innovation.

Support development of strategic deliverables, governance materials, leadership updates, and cross-functional decision documents that clearly communicate commercial perspective, assumptions, risks, opportunities, and recommended actions.

Partner with regional and key market colleagues to ensure global strategies reflect relevant market realities and customer needs while maintaining strategic consistency across the portfolio.

Operate as a key member of the Global Commercial Team, leading without authority, fostering enterprise collaboration, and helping build a culture of…