Sales Director

Join to apply for the Sales Director role at Sonida Senior Living

The Waterford at Carpenter's Creek is a premier retirement community in Pensacola, FL, providing quality care to residents in an assisted living setting.

We offer a comprehensive benefit package that includes competitive salary, health and dental insurance, 401(k) with company match, and more.

• A robust Sales Incentive Program
• Flexible scheduling
• Cutting edge technology to enhance the lives of our residents and make your job easier and more effective.
  • Safely You – AI video technology that detects and prevents falls
  • Advanced EHR Technologies – automated care assessments eliminating busy work, helping you deliver better care
  • Sage – Improve call light response time and improve service quality
  • Microsoft Power BI – one‑stop data analysis platform
• Company support for educational and learning opportunities
• Paid referral programs for team member and resident referrals
• Medical, dental, vision, and life/disability insurances
• 401(k) retirement savings with discretionary match based on company performance
• Employee Assistance Program
• Dependent Care and FSA saving accounts
• PTO available day one
• Paid training
• Benefit eligibility dependent on employment status
• Eligibility based on location

• Support the Executive Director in increasing occupancy, meeting budgeted occupancy, revenue, and maintaining a waiting list for available apartments.
• Stay updated on relevant operational, competitive analysis data, and company information to respond effectively to lead inquiries.
• Achieve community sales objectives and move‑in goals as identified by the Executive Director and the Regional Director of Sales, and meet annual budgeted census and per‑diem targets.
• Develop and implement marketing plans for the community, refining the detailed plan quarterly for review by the Regional Director of Sales/Marketing.
• Advise solutions that match prospective residents’ needs, overcoming objections by demonstrating benefits and negotiating a mutually beneficial outcome.
• Work with appropriate community managers to finalize residency contracts, ensuring that sales efforts are proportionate to urgency and appropriateness for the community, and guarantee a smooth transition for residents from the sales process through the move‑in process.

• Minimum of 3 to 5 years of sales experience with a record of consistently meeting or exceeding sales performance goals.
• High school diploma required; college credits or degree preferred or satisfying state experience requirements.

• Mid‑Senior level

• Full‑time

• Sales and Business Development

• Individual and Family Services

Referrals increase your chances of interviewing at Sonida Senior Living by 2x.