Creative Director

About Velocity Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn, blending timeless design with today’s performance, comforts, and technology.

Overview

The Creative Director plays a key role in defining, executing, and elevating the creative vision for Velocity and its portfolio of premium automotive brands. This role oversees all visual storytelling across photography, video, design, and campaign creative, bringing the brand’s vehicles, products, and experiences to life through world-class content and storytelling. As the head of the in-house creative team, the Creative Director leads designers, photographers, and videographers to produce work that reflects Velocity’s craftsmanship, innovation, and performance-driven spirit.

They develop, execute, and oversee all brand campaigns, seasonal and holiday promotions, and product launch initiatives, ensuring every creative touchpoint aligns with the company’s premium identity and strategic goals. The Creative Director collaborates closely with the VP of Marketing, Brand Marketing Managers, and Digital Marketing Director to set creative direction and ensure consistent brand expression across digital, social, video, and experiential channels.

If you are a hands-on creative leader with a passion for storytelling, design, and automotive culture, this role offers the opportunity to shape how the world experiences Velocity.

Job Details

• Job Level: Director
• Reports To: VP of Marketing
• Employment Type: Full-time
• Job Functions: Design, Art/Creative, and Information Technology
• Industries: Motor Vehicle Manufacturing

• Lead, mentor, and inspire a multidisciplinary creative team including designers, photographers, and videographers
• Set creative direction and uphold brand standards across all content and campaigns
• Conduct regular creative reviews and provide actionable feedback to elevate quality and alignment
• Manage workloads, timelines, and priorities to ensure on-time delivery of creative deliverables
• Use performance metrics and scorecards to evaluate team effectiveness and growth
• Develop, execute, and oversee all campaign creative, including product launches, seasonal promotions, and holiday initiatives
• Translate marketing objectives into creative concepts that drive engagement and awareness
• Collaborate with Brand Marketing Managers and the Digital Marketing Director to align creative execution with brand strategy and digital performance goals
• Direct creative across all media formats, including photo, video, digital, print, and experiential
• Maintain and evolve the visual identity for Velocity and its portfolio of brands
• Ensure cohesive application of brand identity across all creative outputs
• Partner with Brand Marketing Managers to translate strategy into compelling visual storytelling
• Oversee creative consistency across dealerships, retail partners, and collaborative campaigns
• Manage all photo and video production from concept through post-production
• Oversee internal and external resources, schedules, and deliverables to ensure brand standards are met
• Supervise creative execution for product shoots, lifestyle content, and brand campaigns
• Partner with the VP of Marketing to align creative direction with business goals
• Collaborate with Sales, Events, and Partnerships teams to support campaigns, activations, and experiences
• Work closely with PR and communications to ensure storytelling consistency across earned and owned media
• Stay current on creative trends, production technologies, and design best practices
• Bring fresh ideas to content, storytelling formats, and campaign approaches
• Foster a culture of creativity, collaboration, and excellence within the marketing department

• Proven experience leading creative teams in design, photography, and video
• Strong creative vision with exceptional storytelling and brand-building abilities
• Excellent leadership, communication, and collaboration skills
• Expertise in brand identity, campaign concepting, and production execution
• Deep appreciation for automotive…