Digital Marketing Director

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About Us
Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Velocity’s Culture and Core Values
Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort. We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame.

“That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do. Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

The Digital Marketing Director at Velocity and its portfolio of brands leads the development, execution, and optimization of all digital marketing initiatives. This leader brings a player-coach mindset: able to execute campaigns directly while also inspiring, mentoring, and managing high-performing digital team members in a dynamic, cross-functional environment.

The role manages the digital marketing budget and is accountable for delivering measurable growth across paid media, SEO, social media, web, email, and CRM. The ideal candidate is data-driven, performance-focused, and comfortable translating analytics into actionable strategies that support Velocity’s business objectives and elevate its portfolio of brands.

• Develop and execute digital marketing strategies across paid, owned, and earned channels that drive awareness, engagement, and revenue.
• Translate business objectives into measurable KPIs and digital campaigns.
• Manage the digital marketing budget, ensuring efficient allocation of spend across channels for maximum ROI.
• Lead with a player-coach approach: execute key initiatives while mentoring, managing, and growing digital team members.
• Ensure all digital campaigns and content adhere to brand guidelines and maintain consistency across Velocity and its portfolio of brands.

• Oversee paid media campaigns (search, social, display, retargeting), ensuring they deliver qualified leads and strong ROI.
• Define and monitor KPIs including CAC, ROAS, conversion rates, lead quality, and funnel performance.
• Build dashboards and reports that tie digital activity directly to revenue and business growth.
• Implement A/B testing, attribution modeling, and conversion rate optimization to continuously improve performance.
• Foster a culture of experimentation, ensuring all digital channels are regularly tested and optimized for performance.

• Lead SEO strategy, including keyword planning, on-page optimization, and technical SEO.
• Collaborate with IT and web teams to ensure websites are optimized for UX, performance, accessibility, and conversion.
• Conduct regular audits of content, navigation, and site flow to identify optimization opportunities.
• Ensure analytics tagging and tracking infrastructure is accurate and reliable.

• Direct the strategy, content, and execution of email campaigns, SMS/text initiatives, and CRM-based nurturing programs.
• Oversee social media strategy (paid and organic), ensuring alignment with brand goals and measurable audience growth.
• Ensure database segmentation, targeting, and automation are leveraged to increase engagement and conversions.
• Partner with creative and video…