Events & Partnerships Manager

About Velocity

Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort. We take ownership, assuming full responsibility for tasks, decisions, and outcomes, and we do not shift blame.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth.

The Events & Partnerships Manager builds brand presence across Velocity and its portfolio of brands by planning, executing, and managing strategic events and partnerships. The role conceptions and executes high‑impact activations that elevate Velocity’s profile within automotive, luxury, and lifestyle industries, while fostering reach‑expanding partnerships that drive qualified engagement.

• Event Strategy, Planning & Execution
  • Develop and execute an annual event strategy for all Velocity brands.
  • Lead concepting, budgeting, vendor management, logistics, and day‑of production.
  • Partner with Creative and Digital teams to design immersive, on‑brand experiences.
  • Oversee event communications—RSVPs, invitations, registration systems, and guest experience flows.
  • Serve as on‑site lead for brand presentation and guest experience during events.
  • Develop event recaps highlighting performance, ROI, and future opportunities.
• Partnership Development & Management
  • Identify and pursue partnerships aligned with Velocity’s customer base and brand positioning.
  • Develop pitch decks and outreach strategies to secure high‑value collaborations.
  • Manage full partnership lifecycle—from negotiation and contracting to activation and performance tracking.
  • Build long‑term partner relationships for co‑branded opportunities.
  • Collaborate with Sales and PR teams to leverage partnerships for awareness, lead generation, and media amplification.
• Cross‑Team Collaboration
  • Align events and partnerships with broader marketing and sales objectives with VP of Marketing, CRO, and brand leads.
  • Collaborate with Sales and Regional Sales Directors to identify event opportunities and support lead‑generation initiatives.
  • Work with Creative and Digital teams to produce event collateral, signage, photography, and video deliverables.
  • Coordinate with PR and communications teams to maximize press coverage.
  • Maintain consistent communication with internal teams to ensure pre‑ and post‑event alignment.
• Vendor & Resource Management
  • Source, evaluate, and manage vendors including venues, catering, AV, transportation, staffing, and décor.
  • Oversee contracts, timelines, and deliverables to meet brand standards.
  • Maintain a vetted vendor list and negotiate competitive rates.
• Budgeting & Reporting
  • Develop and manage budgets for all events and partnership initiatives.
  • Track expenses, reconcile invoices, and ensure budget adherence.
  • Provide post‑event reports summarizing results, ROI, and recommendations.
  • Use data‑driven insights to inform future planning.
• Systems & Workflow Management
  • Maintain a master events and partnerships calendar across all brands.
  • Utilize project management software (Basecamp, , Asana) to track deliverables, timelines, and responsibilities.
  • Develop templates for event briefs, run‑of‑shows, and partnership agreements.
  • Continuously refine processes to streamline execution and cross‑team collaboration.
• Key Performance Indicators (KPIs)
  • Event Execution: 100% of scheduled events delivered on time and aligned with brand standards.
  • Brand Impact:
    Measurable growth in event…