Brand Marketing Manager

Brand Marketing Manager

Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges.

We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

The Brand Marketing Manager plays a key role in developing, directing, and executing brand marketing strategies across Velocity and its portfolio of brands. This role is responsible for writing campaign briefs, guiding creative execution, and ensuring all deliverables align with brand standards and business goals.

The Brand Marketing Manager serves as the strategic and creative bridge between the marketing, creative, and leadership teams—translating business priorities into campaigns and content that build awareness, drive engagement, and strengthen brand equity. Success in this role requires strong brand storytelling skills, creative judgment, and operational follow-through.

Individual Contributor

VP of Marketing

• Develop and maintain brand strategies, messaging, and positioning to support company objectives.
• Translate business goals into integrated marketing strategies that strengthen brand awareness and perception.
• Lead annual brand planning including campaign themes, audience focus, and key initiatives.

• Write detailed creative briefs that turn marketing objectives into clear direction for creative and digital teams.
• Collaborate with the Creative Director to align on campaign visuals, tone, and storytelling.
• Review and approve final creative work to ensure it meets brand standards and strategic intent.
• Partner with the Digital Marketing Director to ensure campaigns are optimized across web, paid, and social channels.

• Work with Sales, Events, and Product teams to ensure brand strategy supports lead generation and launch goals.
• Collaborate with PR, Events, and Partnerships teams to ensure consistent messaging and presentation across touchpoints.
• Partner with dealerships or retail channels to ensure brand consistency across all locations.

• Oversee brand content planning and ensure deliverables align with brand tone and visual identity.
• Maintain and evolve brand guidelines for consistency across marketing materials and external communications.
• Audit brand assets regularly to ensure quality, cohesion, and proper usage across channels.

• Track brand and campaign performance metrics including engagement, awareness, and creative effectiveness.
• Analyze results to inform continuous improvement and future planning.

• Brand Consistency:
  All marketing and external communications align with approved brand standards.
• Creative Quality: 95%+ of deliverables approved on first submission, reflecting clear briefs and strong direction.
• Campaign Performance:
  Brand campaigns show measurable increases in engagement and awareness.
• Strategic Alignment:
  Brand initiatives directly support company goals, launches, and…