Digital Marketing Manager

Digital Marketing Manager (They Ask, You Answer / Endless Customers Leader)

Company:
AmCoat.
Brands:
Rhino Shield Exterior Coating & Floor Shield Floor Coatings.

Location:

Pensacola, FL.

Employment Type:

Full-Time.

AmCoat operates two premium coating brands:

• Rhino Shield – long-lasting exterior wall coating systems.
• Floor Shield – high-performance residential and commercial floor coatings.

Our mission is to become the most trusted voice in the coatings industry by educating property owners and empowering our dealer network with world‑class marketing systems.

We are implementing the They Ask, You Answer / Endless Customers methodology and are looking for a Digital Marketing Manager who will lead this initiative across both brands.

This is not a traditional marketing role focused on social media posting or ad management.

Instead, this role is responsible for building a trust‑driven content and video engine that answers real customer questions and drives revenue growth across both brands and our dealer network.

• Educational content creation.
• Video‑first marketing and sales enablement.
• SEO and organic demand generation.
• AI‑SEO and AI Trust Building.
• Assignment selling implementation.
• Dealer marketing enablement.

The goal is to ensure AmCoat becomes the most trusted educational resource in the coatings industry.

• Build the most comprehensive educational resource in the coatings industry.
• Establish a consistent content publishing engine.
• Create digital assets for our dealers to improve their marketing and sales efforts.
• Support our dealers with coaching, recommendations, and new digital assets.
• Significantly increase organic traffic and inbound leads.
• Improve sales close rates through buyer education.

This role owns the company content calendar and ensures all content is driven by real questions from buyers.

• Collect questions directly from sales teams and dealers.
• Maintain and manage the master content calendar.
• Ensure content topics align with real buyer concerns.
• Publish consistent weekly content across both brands.

• Cost / pricing.
• Problems.
• Comparisons.
• Reviews.
• Best‑of lists.

• “How much does Rhino Shield cost?”.
• “Polyaspartic vs epoxy garage floor coatings”.
• “What problems can occur with exterior coatings?”.
• “Rhino Shield vs traditional exterior paint”.

Implement a video‑first strategy that supports both marketing and sales.

• Produce educational videos answering buyer questions.
• Film subject matter experts and sales leaders.
• Build a video library for sales consultations.
• Create videos explaining installation processes, costs, and product comparisons.

Work closely with the sales team to ensure prospects are educated before consultations.

• Develop content used before appointments.
• Build educational email sequences for prospects.
• Train sales teams on using content in the sales process.

Goal:
Ensure buyers arrive at consultations informed and ready to make decisions.

Build a search‑driven content strategy that captures high‑intent buyers.

• Keyword research focused on homeowner and property owner questions.
• SEO optimization of all content.
• Implement website changes to support AI search & recommendations.
• Building topical authority in coatings, exterior protection, and floor systems.
• Monitoring search performance and improving content.

Provide scalable marketing systems that help dealers grow.