Digital Marketing Account Manager

** Role

Summary:

** In this role you will serve as the primary point of contact between Caterpillar and the dealer, ensuring seamless communication, collaboration, and alignment throughout the Onboarding. In this pivotal role, you will set and track performance targets jointly with dealers, maintaining a clear focus on project milestones and outcomes. By actively identifying and removing roadblocks, and escalating needs, when necessary, you ensure that progress continues unimpeded.

You will manage relationships, align use cases/journey and customer segments, and lead dealer onboarding to drive the success of personalized digital marketing initiatives. Your efforts will directly impact client satisfaction, campaign performance, and overall business growth by ensuring dealer needs are met, their marketing goals achieved, and the project operates efficiently from onboarding through campaign execution.
** What You’ll Do (Job Duties)
**** Dealer Onboarding:
** Lead and manage the dealer onboarding process, ensuring efficient and effective preparation for digital marketing initiatives.  structured bi-weekly (or weekly) meetings with dealers that employ consistent review frameworks to evaluate project progress, discuss upcoming requirements, and proactively assign action owners and deadlines. These discussions are designed to ensure transparency,  Oversee the creation, execution, and optimization of digital marketing campaigns across platforms such as social media, email, Whats App,
** Continuous Improvement:
** Document and share lessons learned to contribute to ongoing process improvement and knowledge sharing.
** What You Have (Core Skills)*
* ** Digital Marketing:
** Advanced knowledge of digital marketing platforms, marketing automation, and data analytics.
** Effective Communications:
** Strong verbal and written communication skills, including the ability to present complex information clearly.
** Strategic Thinking:
** Ability to see the big picture, align initiatives with organizational goals, and drive long-term success.  Experience in developing and executing marketing strategies, managing multi-channel campaigns, and aligning marketing efforts with business
** Experience with Martech (Marketing Technology) / Digital Marketing Platforms:
** Proficiency with Martech platforms (CRM, automation, analytics) and hands-on campaign management (Salesforce, Hub Spot, Marketo, etc.) or similar, including campaign setup, execution, optimization, and reporting.
** Dealer-Facing

Experience:

** Proven track record of working directly with dealers or channel partners, understanding their unique needs, and building strong, collaborative relationships.
* Medical, dental, and vision benefits
* Paid time off plan (Vacation, Holidays, Volunteer, etc.)
* 401(k) savings plans
* Health Savings Account (HSA)
* Flexible Spending Accounts (FSAs)
* Health Lifestyle Programs
* Employee Assistance Program
* Voluntary Benefits and Employee Discounts
* Career Development
* Incentive bonus
* Disability benefits
* Life Insurance
* Parental leave
* Adoption benefits
* Tuition Reimbursement
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