Technology Utilization Representative

Sales

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

The daily lives of our customers go far beyond the machine. Technology is now a critical differentiator in addressing our customers’ toughest challenges—
safety, labor constraints, and productivity
—and is central to Caterpillar’s growth strategy. As outlined in the 2026 Technology Growth Strategy, success is measured by what is adopted, activated, and actively used to deliver real customer outcomes.

We have an exciting opportunity to join the Caterpillar team as a Construction Technology Utilization Representative
. This is a highly experienced, customer-facing field role responsible for leading technology adoption, activation, and utilization.

As a Construction Technology Utilization Representative
, you will lead adoption, activation, and utilization of Caterpillar’s construction technology solutions. This customer-facing field role requires strong technical credibility, deep product knowledge, and the ability to influence dealers and customers through complex discussions that drive measurable productivity, safety, and business outcomes.

The CI Technology Portfolio includes solutions such as Cat Grade
, Payload
, Cat Command
, Detect
, and Vision Link and other productivity- and safety-enabled technologies.

• Grow adoption of Caterpillar productivity and safety technology solutions in alignment with Technology Growth targets and future business priorities.

• Increase Vision Link Productivity and Safety activations, ensuring technology-enabled machines are activated, retained, and delivering measurable customer value.

• Drive customer technology utilization through effective onboarding, training, and ongoing support that improves productivity and safety outcomes.

• Build trusted dealer and customer relationships while challenging the status quo to strengthen adoption, satisfaction, and long-term retention.

Customer Focus

Understands customer needs, gathers feedback, and translates insights into practical technology solutions that improve satisfaction and business outcomes.

Decision Making and Critical Thinking

Analyzes information, evaluates risks and trade-offs, and uses sound judgement to make productive, data-informed decisions.

Negotiating

Leads constructive, collaborative discussions focused on win-win outcomes, issue resolution, and productive dealer and customer relationships.

Relationship Management

Builds trust with customers, dealers, and internal partners by responding promptly, monitoring satisfaction, and helping resolve critical issues.

Business Development

Identifies market opportunities, understands customer segments, and supports growth of Caterpillar technology solutions.

Value Selling

Connects technology solutions to measurable customer value by quantifying productivity, safety, cost, and business benefits.

• Customer-facing experience in the construction industry.
• Experience growing or supporting new and expanding construction technology portfolios with dealers and customers.
• Proven ability to work independently, influence without authority, and navigate complex dealer and customer discussions in fast-paced, ambiguous environments.
• Strong customer focus with the ability to connect dealer needs,…