Marketing Specialist

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Location: Perth, Scotland – Hybrid / Remote considered (UK only)

Employment Type: Full-Time, Permanent

Our client is a fast-growing UK manufacturer delivering rapid-deployment, modular solutions to customers across construction, infrastructure, defence, utilities, events, and environmental sectors.

They are a practical, delivery-led business that values ownership, collaboration, and outcomes over noise. Brand, quality, and integrity sit at the heart of everything they do, and they are now investing in building a best-in-class in-house marketing capability.

Our client is seeking a hands‑on, commercially minded Marketing Specialist to take full ownership of marketing delivery.

This role replaces an external agency and brings marketing fully in-house. Rather than managing suppliers, you will do the work — executing the full marketing lifecycle with autonomy, pace, and accountability.

You’ll be responsible for SEO, PPC, website management, email campaigns, creative media, and content creation, working closely with sales and leadership to drive real pipeline growth. Success is measured by meaningful leads and enquiries
, not activity for activity’s sake.

• Translate briefs into practical, executable campaigns
• Deliver campaigns supporting product launches, sector focus, and lead generation
• Maintain a clear, realistic marketing calendar

• SEO: Keyword research, on-page optimisation, content improvements, and technical hygiene
• AIO: Understanding and willingness to develop skills in emerging AI-led optimisation
• Email Marketing: Campaign creation, basic automation, and tracking (Hub Spot or similar)
• Analytics: Performance tracking via GA4 and Search Console

• Full ownership of the Word Press website
• Day-to-day updates: content, landing pages, imagery, and product information
• Improve UX, enquiry flow, and conversion
• Oversee hosting and technical upkeep

• Produce design assets in-house (Adobe Creative Suite or similar):
• Digital ads
• Social media graphics
• Exhibition graphics
• Brochures, datasheets, and sales materials
• Write clear, effective B2B marketing copy
• Maintain brand consistency across all channels
• Work closely with sales and leadership to drive enquiry generation
• Produce sales enablement and campaign collateral
• Ensure marketing activity supports commercial outcomes

• Proven experience in a hands‑on, all‑round marketing role
• Strong experience across SEO, PPC, digital campaigns, and social media
• Confident Word Press user
• Ability to design assets in-house
• Commercial mindset focused on leads, enquiries, and ROI
• Comfortable operating as a standalone marketer
• Experience in manufacturing, construction, infrastructure, or engineering
• Experience reducing or replacing agency spend
• HTML/CSS knowledge
• CRM experience (ideally Hub Spot)
• Experience in email campaign platforms

• Join the business at an exciting high‑growth stage with real momentum
• Be part of a high‑performing, collaborative, fast‑paced team
• Work for a family‑run company that genuinely values its people
• Enjoy real autonomy and ownership in your role
• Competitive salary plus bonus scheme available post‑probation