Sales Consultant

Reporting to the Sales Manager, the Sales Consultant will play a key part in delivering regional sales performance and supporting the Company in achieving its overall profit and growth targets. This is a customer‑facing, target‑driven role requiring a proactive and commercially aware sales professional who is confident working independently while building strong relationships with customers and internal stakeholders.

• Achieve sales targets in line with quarterly development and regional objectives
• Manage a personal sales pipeline, identifying opportunities and risks and escalating as required
• Act as the main point of contact for customers throughout the home‑buying journey
• Present house types, specifications, options and incentives clearly and accurately
• Negotiate prices and incentives within agreed parameters
• Maintain accurate and timely CRM records from initial enquiry through to completion
• Progress sales through exchange and completion, liaising with solicitors, IFAs, estate agents and surveyors
• Deliver a consistently high standard of customer service and achieve strong customer feedback scores
• Promote the Cala brand, including site, regional and group strategy
• Understand and manage Part Exchange and relevant Government or internal incentives
• Interpret plans and technical drawings and deliver effective home demonstrations
• Build strong working relationships with site teams and support smooth customer handovers
• Work closely with Marketing to understand campaigns, trends and target markets
• Complete required sales, site and market reports accurately and compliantly
• Support the training and development of new sales team members
• Maintain show homes, sales areas and stock plots to Cala presentation standards

You will be a confident, customer‑focused sales professional with a strong understanding of the new homes buying journey. You will balance commercial awareness with exceptional customer care, ensuring compliance, professionalism and a positive brand experience at every stage.

• Experience in a branded, target‑driven sales environment (new homes, retail, hospitality or similar)
• Strong understanding of the end‑to‑end sales process
• Confident use of CRM systems and Microsoft Office
• Knowledge of relevant legislation and compliance requirements (e.g., Consumer Code, GDPR, AML)
• Excellent negotiation, influencing and communication skills
• Highly organised, with strong attention to detail and ability to work under pressure
• Ability to work independently and collaboratively
• Proven track record of achieving sales targets and high customer satisfaction
• Full UK Driving Licence and access to a car
• Weekend working
• Knowledge of mortgage products and affordability
• Experience of using Salesforce

We recognise that a diverse team makes us a stronger and more successful company.