SEO Specialist; AI Visibility

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Founded in 2018, One Click Code is a fast-growing tech startup revolutionizing the industry. Our innovative platform empowers contractors, insurance adjusters, and roofing professionals with instant access to critical building code data. We leverage data-driven insights to streamline workflows, enhance decision-making, and drive operational efficiencies for our customers. Our users can access accurate building code information in just one click through our intuitive platform or seamless API integration.

We've organically grown to over 15,000 users, which is a testament to our impact and momentum. As we continue to scale, we're searching for ambitious professionals who thrive in dynamic, collaborative environments and are eager to take on real-world challenges. This is your chance to make a meaningful impact and be part of a groundbreaking team that's transforming the industry.

Reporting to our Head of Marketing, you’re joining us as our Resident SEO Expert – the person who will help us pull rank, boost visibility, and convert more visitors into customers. We have a huge opportunity to dominate key keywords, and you’ll be leading the charge.

We’re looking for a data-driven SEO Specialist (AI Visibility) who thrives where search optimization, conversion strategy, analytics, and emerging AI-powered discovery intersect. You understand how content fuels SEO, how smart experimentation drives CRO, and you’re energized by the challenge of staying ahead of Google’s constantly evolving algorithm. In this role, you’ll shape our performance across the traditional SEO future of discovery – including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

If dashboards, insights, testing, and performance optimization excite you, this is your chance to define how our brand competes in the new era of AI-driven search.

• Develop and execute comprehensive SEO strategies encompassing technical, content, and generative search optimization.
• Conduct in-depth keyword research to uncover high-value opportunities for organic growth.
• Optimize metadata, on-page content, and internal linking to improve visibility and user engagement.
• Audit and enhance website content to recover declining keyword rankings and maintain high SERP performance.

• Monitor website health, crawlability, and indexation using industry-standard tools.
• Collaborate with developers to resolve technical issues, improve site architecture, and implement structured data (schema).
• Ensure optimal site speed, mobile usability, and user experience.
• Partner with engineering teams to deploy and test infrastructure improvements.

• Lead efforts in GEO and AEO, structuring content for discoverability across generative and conversational search tools.
• Stay current with evolving AI algorithms and search experiences to guide long-term visibility strategies.

• Review and analyze website and landing-page performance to identify conversion barriers, opportunities, and potential revenue impact.
• Conduct data-driven audits to uncover trends, friction points, and user drop-off moments across the funnel, informing high-value CRO tests and experiments.
• Analyze site data and recommend valuable CRO tests and experimentation opportunities that drive incremental lead generation and customer subscriptions.
• Develop hypotheses and propose CRO strategies grounded in analytics, user behavior insights, and industry best practices.

• Build and maintain dashboards to track SEO and website KPIs.
• Analyze performance data to identify trends, opportunities, and areas for improvement.
• Deliver actionable insights and recommendations to stakeholders through clear reporting.
• Evaluate the effectiveness of SEO campaigns and content initiatives against business goals.
• Identify and understand on-site user behavior, and inform future UI/UX and content strategies by…