Sr Marketing Analyst CPG

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We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best‑in‑class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

The Sr. Growth Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans supporting omnichannel brands sold in store and online with activations across our full suite of channels, with special emphasis on social media (Meta, Tik Tok, etc) and Google Ads (SEM, GDN, and You Tube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Lifecycle) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients.

• Planning: determining the best budget allocation by channel, medium, environment (supporting retail vs online), objective, and stage in the funnel
• Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
• Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc (Emphasis on CPG brands)
• Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

• 5+ years of cross-channel marketing program management experience
• Experience working on CPG or omnichannel brands (supporting in store and online sales)
• Understanding of marketing funnels and flywheels
• Knowledge of Retail Media Networks and retail marketing experience
• Brand strategy experience
• Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
• Competence in Shopify, GA4, and retailer data partners, such as Nielsen
  
  IQ, Spins IRI, Crisp, etc
• Competence in Google Ads, Meta, and/or similar self-serve platforms
• Familiarity with the larger marketing and media buying landscape
• Familiarity with owned and earned media channels
• Familiarity with audience insight tools such as Global Web Index
• Familiarity with Google product suite, Asana and Slack

• Appraisal Production (10+/mo)
• Win Rate (50%+)
• Percent of Appraised GP to Won GP (70%+)

• Audit Quality
• Audit Speed
• Thought Leadership of appraisal collateral…