Junior Google Media Buyer

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At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting‑edge technology, data‑driven insights, and a commitment to transparency to disrupt the status quo.

The Junior Google Media Buyer will support the execution and optimization of direct‑response, lead‑generation campaigns across Google Ads
. This role is designed for someone with early experience in paid search or performance marketing who wants to build strong fundamentals in intent‑based acquisition
, focusing on cost‑per‑lead efficiency, keyword strategy, and conversion rate optimization.

Location:

Remote - available 9am - 5pm ET

• Assist in building, launching, and managing Google Search and Performance Max lead‑generation campaigns.
• Support setup of campaigns, ad groups, keywords, match types, budgets, bidding strategies, and extensions optimized for CPL and conversion volume.
• Perform daily performance checks to ensure campaigns are spending efficiently and meeting lead goals.

• Help optimize bids, budgets, keywords, match types, and search terms under direction.
• Monitor key direct‑response metrics including CPA/CPL, CTR, CPC, impression share, and conversion rate.
• Assist in identifying scaling opportunities, wasted spend, and underperforming keywords or ad groups.

• Support ongoing testing of keywords, match types, ad copy, headlines, and descriptions.
• Assist with search term mining and negative keyword management to improve efficiency.
• Provide performance‑driven feedback on ad messaging and intent alignment.

• Pull daily, weekly, and monthly reports from Google Ads, Google Analytics, and internal dashboards.
• Track trends in CPL, lead volume, and efficiency and flag performance shifts early.
• Support performance summaries, optimization notes, and testing recaps with clear insights.

• Stay current on Google Ads best practices, bidding strategy updates, policy changes, and algorithm shifts.
• Analyze competitor ads and SERP landscapes to identify messaging and intent opportunities.
• Actively develop skills in paid search strategy, keyword intent analysis, and performance optimization.

• 1–2 years of experience in paid search, performance marketing, or digital advertising.
• Hands‑on experience running Google Ads for lead generation or conversions preferred.
• Working knowledge of Google Ads, including campaign structure, keywords, match types, and reporting.
• Exposure to Performance Max, Display, or You Tube is a plus but not required.
• Comfortable working with data and making decisions based on performance metrics.
• Proficient in Google Sheets or Excel for tracking and analysis.
• Basic understanding of conversion tracking, UTMs, attribution models, and Google Tag Manager.
• Familiarity with Google Analytics (GA4) is a plus.
• Strong interest in what drives high‑intent conversions, not just traffic volume.
• Ability to think in terms of search intent, keyword themes, and conversion‑focused messaging.
• Coachable, detail‑oriented, and eager to grow in a performance‑driven environment.
• Able to manage daily tasks independently while collaborating with a remote team.

• 100% company‑paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):
  • medical (Aetna)
  • dental (Guardian)
  • vision (Guardian)
• 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):
  • $500 free FSA company contribution, even if $0 employee contribution
• 401k plan with full company match of up to 6% of salary and no vesting period required (US based employees)
• Unlimited paid time off…