Sr. Director, Marketing

We are seeking a dynamic Senior Director to lead brand strategy, communications, consumer engagement, consumer insights and innovation pipeline for our fast-growing CPG dairy business. This role will have a high level of responsibility in continuing to build the equity of a 110+ year old brand, bringing it to new markets and consumers. The role will shape the product portfolio to reach more consumers and build even greater emotional connections, all while being grounded in Clover Sonoma’s mission:
To be the most trusted, loved and impactful dairy brand in the west.

As a purpose-driven, certified B corporation, Clover is leading the way for conscious businesses by demonstrating care for all stakeholders and moving the world forward. We are committed to lowering our environmental impact and meeting our sustainability targets, by providing kids and adults with healthy, nutritious, and delicious products that are made with care for animals, people, and the planet.

Salary Range: $190,000 – $220,000 annually, DOE

• Develop and execute the overall marketing strategy and annual plans , aligned with company growth objectives.
• Define and evolve brand positioning and portfolio strategy , ensuring the brand connects emotionally with consumers while standing out in a competitive marketplace.
• Create plans backed by strong consumer insights for long-term brand building, innovation, and market expansion .

• Lead brand management, product lifecycle strategy, and innovation pipeline .
• Drive the development of new products with R&D, Sales, and Operations.
• Ensure consistent brand identity, packaging, and messaging that balances authenticity, depth, and approachability.

• Champion consumer, shopper, and category insights to guide strategy and decision-making.
• Track market trends, competitor activity, and consumer behavior .
• Translate data into campaign, innovation, and retail activation strategies that resonate with both heart and mind.

• Lead corporate communications, brand PR, product PR, and sustainability/impact storytelling .
• Manage media relations, crisis communications, and executive visibility .
• Partner with external PR agencies to elevate the brand story across earned channels.
• Design and lead experiential marketing programs that bring the brand to life in memorable, shareable ways.
• Create experiences that highlight the emotive depth of the brand’s mission and values while also celebrating its playful, fun spirit .
• Integrate events, partnerships, and community activations that deepen consumer loyalty and advocacy.

• Oversee integrated campaigns across digital, social, influencer, experiential, and traditional media.
• Direct shopper and customer marketing programs in collaboration with Sales, ensuring alignment with retailer strategies.
• Build launch playbooks that connect brand, consumer, and customer activation seamlessly.

• Collaborate with Sales, Finance, R&D, and Supply Chain to deliver aligned execution .
• Influence pricing, distribution, and packaging strategies for maximum impact.
• Represent Marketing in retailer/customer meetings and presentations .

• Build and lead a high-performing marketing team across brand, PR, insights, and shopper marketing.
• Manage and allocate marketing budgets across brand campaigns, PR, experiential, and customer marketing.
• Drive accountability, ROI, and continuous improvement in marketing investments.

• Lead relationships with creative agencies, PR partners, event producers, and research firms .
• Oversee development of creative campaigns, media strategies, and experiential activations.

• 12+ years in marketing, with significant leadership experience in CPG food or beverage .
• Proven success in brand building, consumer engagement, innovation and communications .
• Strong background in PR, media relations, and corporate/sustainability storytelling .

What You Bring to the Team

• Demonstrated ability to design and execute experiential marketing programs that balance emotive depth and consumer…