Marketing Manager

This Full time on site position offers great opportunities for career growth. We are looking for a health conscious individual who is passionate about local independent business to join our team!

The Marketing Manager is responsible and accountable for overseeing the organization’s marketing and advertising initiatives. They oversee the development and implementation of strategies to strengthen the company’s market presence, brand power and help it find a “voice” that will reinforce “Inspiring wellness on purpose”. They lead and inspire creativity and enthusiasm in others. The Marketing Manager is responsible for development and management of the marketing budget, social media platform and content, website maintenance and content curation.

They will be responsible for producing online content, flyers, email blasts and social media ads design, in house lead pages and graphics. They will respond to online enquiries and coordinate appropriate responses. The Marketing Manager must strive to support JPHF vision, values and goals, promote store programs and initiatives, and ensure adherence to all applicable health and safety regulations.

• Work with the General Manager to create annual business plan and strategy; goals, objectives, budgets, and wins.
• Identify and build consensus on KSIs for all programs; monitor and analyze performance results and make appropriate recommendations for future programs.
• Mine customer insights, sales and data to translate into breakthrough program and communication strategies that create awareness of the company’s business activities.
• Produce ideas for promotional events or activities and organize them efficiently along side in house nutritionist.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s social media platforms, website management and SEO.
• Conduct general market research to keep abreast of trends and competitor’s marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Lead Advertising projects including flyers and booking vendors into our flyer program.
• Lead the development of the business plan for the Marketing department; set goals, objectives and budget for presentation to GM.
• Prepare and execute paid advertising (Meta, Google). Responding to customer inquires on social platforms and website.
• Effective collaborative liaison with other departments as necessary to support all departmental plans and the overall success of JPHF.
• Attendance at Department Head meetings.
• Communicate program objectives, elements, key dates & results to multiple stakeholder groups.
• Complete approved professional development initiatives.
• Other projects, as assigned.

• Passion for Jo Anne’s Place vison, values and goals.
• Photography and video editing experience is an asset.
• Excellent organizational skills, attention to detail, a strong sense of urgency and follow-through.
• Outstanding communication, conflict resolution change management and problem-solving skills.
• Strategic thinker with experience creating comprehensive marketing plans.
• Proven relationship and consensus builder with diverse stakeholder groups.
• Experience in working with multi-communications channels to achieve optimum reach and customer engagement.
• Must be able to multi-task and have the ability to influence.
• Experienced at analyzing key performance indicators, consumer insights and sales data.
• Flexibility to work in a decentralized structure.
• Effectively…