General Sales Manager

GENERAL SALES MANAGER / SALES OPERATIONS LEADER Trent Valley Honda | Peterborough, Ontario

This is more than a sales management opportunity. It is an opportunity to help shape what comes next.

We are looking for an accomplished and people-focused General Sales Manager / Sales Operations Leader who wants to do more than manage deals and numbers. We want a leader who can bring people together, build a consistently high-performing sales operation and help shape the future of a respected, family-owned dealership.

For more than 50 years, Trent Valley Honda has built its reputation by creating positive experiences, treating people like family and staying deeply connected to the Peterborough community.

Today, we are entering one of the most exciting chapters in our history.

Our dealership is undergoing a significant transformation, including a major facility redevelopment and an evolving leadership structure that will carry us confidently into the future.

This is a senior leadership role for someone who is grounded, commercially strong and emotionally intelligent—someone who creates energy and accountability, communicates openly, develops others and is equally comfortable setting strategy and being visible on the showroom floor.

You will lead our Variable Operations, strengthen the connection between Sales, F&I and Service, and create the structure, coaching and accountability that allow good people to do their best work.

You will join an experienced management team, a growing sales team, an established Honda customer base and a dealership with strong community roots. You will also find meaningful opportunities to improve consistency, strengthen our Used Vehicle operation, develop emerging leaders and introduce new ideas.

You will work closely with our Dealer Principal and leadership team—not simply to maintain the operation, but to help build its next version.

For the right person, this role offers significant influence, professional growth and the potential to play an increasingly important role in the dealership’s long-term leadership, and succession plans.

You bring confidence and presence without needing to dominate the room.

You set clear expectations, follow through and hold people accountable—but you also take the time to teach, explain and develop. You understand that lasting performance comes from building capable people and repeatable processes, not from personally taking over every deal or decision.

You are visible, approachable and engaged. You notice when the showroom needs energy, when a salesperson needs coaching, when a process is slipping and when another department needs support.

You are strategic enough to see the larger business and operational enough to turn strategy into consistent daily action.

Most importantly, you understand that how results are achieved matters.

• Have proven automotive sales leadership experience, ideally with responsibility for both New and Used Vehicle operations
• Understand the complete Variable Operations business, including Sales, F&I, CRM, inventory and customer experience
• Bring strong Used Vehicle knowledge, including acquisition, appraisals, pricing, aging, reconditioning and retail-versus-wholesale decisions
• Know how to use performance data to identify opportunities and coach better behaviors
• Have a track record of growing sales volume while protecting gross profit and customer satisfaction
• Can establish urgency and accountability without creating unnecessary pressure or negativity
• Communicate directly, professionally and consistently, and develop people rather than simply replace or work around them
• Build trust across departments and encourage people to work as one
• Remain composed,…