Commercial Finance Business Partner

Senior Commercial Finance Business Partner

Location:

Peterborough
Reporting to: CFO
Type:
Full-time
Progression:
Head of Commercial Finance → Commercial Finance Director

About Trade Mastermind

Trade Mastermind is one of the UK's fastest-growing business education and funding platforms for trades and home improvement businesses. We help thousands of business owners scale their companies through industry-leading training, events, and finance solutions.

We're looking for a Senior Commercial Finance Business Partner to become a key driver of growth across the organisation. Reporting directly to the CFO and working closely with the board, this is a highly influential role with a clear progression pathway to Commercial Finance Director.

This is not a traditional finance position focused solely on reporting and compliance. It's a commercial role designed to improve performance, challenge thinking, drive better decisions, and create measurable impact across every department in the business.

The Role

As Senior Commercial Finance Business Partner, you will work directly with leaders across Sales, Events, Customer Accounts, and Marketing.

Your role will be to understand how each area operates, uncover opportunities for improvement, challenge assumptions, and provide actionable recommendations that improve performance.

Rather than simply reporting numbers, you'll immerse yourself in the operational side of the business, understanding the drivers behind every key metric and helping department leaders make better decisions. You'll translate data into clear commercial actions, ensuring every team has the insight required to improve revenue, margins, customer outcomes, and efficiency.

You will also play a central role in developing Trade Mastermind's finance function, building scalable reporting systems, improving automation, mentoring junior team members, and supporting strategic growth initiatives including acquisitions.

The successful candidate will act as the bridge between finance, operations, and strategy, helping transform data into commercially valuable decisions.

Key Responsibilities

You will partner closely with department heads across Telesales, Event Sales, Upsells, Customer Accounts, and Marketing, embedding yourself within each function to understand processes, challenges, and growth opportunities. By attending team meetings and engaging directly with operational leaders, you'll gain a deep understanding of what drives success and where improvements can be made.

A key part of the role will involve providing weekly commercial insights and practical recommendations that improve performance. You'll challenge departments constructively, helping them enhance profitability, increase revenue, improve operational efficiency, and optimise resource allocation. You will also lead pricing reviews, commission structures, incentive schemes, and promotional modelling to maximise commercial outcomes.

From an analytical perspective, you'll conduct detailed reviews of sales funnels, conversion rates, revenue streams, margins, and customer cohorts. You'll build and maintain sophisticated models around customer lifetime value, customer acquisition costs, marketing return on investment, payback periods, forecasting, and scenario planning. You will also evaluate event performance by assessing profitability and breakeven points to ensure maximum commercial effectiveness.

The role requires a highly data-driven approach. You'll work directly with large datasets, writing and running SQL queries to investigate performance and identify trends. You'll be responsible for streamlining business processes, automating reporting workflows, improving connectivity between systems such as Xero, CRM platforms, and business intelligence tools, and moving the organisation towards self-service reporting and dashboarding. Identifying bottlenecks and redesigning inefficient processes will be a key part of your remit.

You will own the production of weekly and monthly board packs, developing KPI frameworks and dashboards that provide clear visibility across the business. You'll lead budgeting and forecasting processes, deliver insightful variance…