Head of Creator Partnerships

We’re building an always-on creator growth engine for a fast-growing DTC minerals & supplements brand.

The Head of Creator Partnerships (Whitelisting & Paid Social) will own the strategy and execution of a scalable creator program where creators function as performance partners , not brand ambassadors. This role is responsible for continuously sourcing, vetting, and activating creators whose content can be run through paid social via Meta whitelisting , driving measurable growth for a DTC health/supplements brand.

This is a hands-on leadership role for someone who deeply understands creators, paid social, and DTC customer psychology—and knows how to turn authentic content into scalable ad performance.

• Build and scale an always-growing creator ecosystem across niches, audience sizes, and formats
• Define what “good” creators look like for our customer avatars and growth goals
• Develop systems for sourcing, vetting, onboarding, and retaining creators long-term

• Proactively source creators across Meta platforms (Instagram, Facebook)
• Evaluate creators based on audience alignment, trust, content quality, and paid ad potential
• Identify creators whose content can convert when amplified with paid spend

• Own creator outreach, onboarding, and ongoing relationship management
• Build trust-first, long-term partnerships versus transactional influencer deals
• Act as the primary point of contact for creators participating in the program

• Set up and manage creator ad whitelisting access
• Coordinate closely with paid media teams to launch, test, and scale creator-led ads
• Ensure creator content is properly structured and optimized for paid performance

• Develop a deep understanding of our customer avatars and creator “spheres”
• Guide creators on angles, messaging, and formats that resonate authentically
• Feed learnings back into creative and growth teams to improve overall ad performance

• Continuously refine the creator program based on performance data and learnings
• Identify top-performing creators and double down on what works
• Evolve creators from one-off tests into repeat, scalable growth partners

Requirements

• 5+ years of experience in DTC growth, creator partnerships, or paid social
• Hands-on experience with Meta whitelisting / creator ad accounts
• Proven ability to work with creators as performance drivers—not just brand placements
• Strong understanding of DTC customer psychology and conversion-driven content
• Comfortable operating in fast-moving, non-corporate environments

• Experience in health, wellness, or supplements (especially regulated categories)
• Background working closely with paid media or growth teams
• Experience building creator programs from scratch