Sales Manager

Sales Manager – Trade Mastermind (B2B Education & Events)

Location:

Peterborough HQ
Salary: £75,000 Base + £150,000 OTE (Uncapped)
Package:
Monthly Bonuses | Team Performance Overrides | Private Health | Pension | Fast-Track to Head of Sales

Lead, Develop & Scale a High-Performing Customer Account Management Team

Trade Mastermind is the UK's leading business education and coaching group for the construction industry. Founded by BBC Apprentice Winner Joseph Valente, we've trained over 5,000 trade business owners who on average achieve 370% growth in their first year with us.

In 2026, we opened the 20,000 sq. ft. Trade Mastermind University Headquarters, the first dedicated university for the trades industry, featuring a 300-person event arena, podcast studios, and Cambridgeshire's first rooftop bar within a business premises.

We are now hiring an exceptional Sales Manager to take ownership of our growing Customer Account Management Department.

This is a critical leadership role focused on driving customer engagement, increasing event attendance, maximising client retention, and creating opportunities for customers to progress through Trade Mastermind's education programmes.

THE ROLE

You will lead, manage, and develop an existing team of Customer Account Managers responsible for nurturing relationships with our members and ensuring they receive maximum value from the Trade Mastermind ecosystem.

Your Mission

Increase customer engagement and programme participation

Improve event attendance and member retention

Maximise customer lifetime value

Identify upsell and progression opportunities across our education programmes

Build a world-class customer success and account management culture

This role is ideal for a leader who thrives on coaching people, improving customer outcomes, and driving commercial performance through relationships rather than cold sales activity.

WHAT YOU'LL DO

Team Leadership & Development

Lead, coach, and motivate an existing Customer Account Manager team

Recruit and develop additional team members as the business grows

Conduct regular 1-2-1s, coaching sessions, and performance reviews

Create a high-performance culture focused on customer success and commercial excellence

Develop future leaders within the department

Customer Growth & Retention

Ensure customers remain engaged throughout their journey

Increase attendance at Discovery Days, workshops, and live events

Improve retention and customer satisfaction levels

Support customers in achieving measurable results from our programmes

Drive progression into higher-level programmes and services where appropriate

Performance Management & KPIs

Establish clear daily, weekly, and monthly KPIs

Monitor customer engagement, attendance, retention, and revenue metrics

Analyse team performance and identify opportunities for improvement

Report directly to the CEO on team performance and customer outcomes

Work closely with Marketing, Sales, and Operations teams to improve the customer journey

Scaling the Division

Build frameworks, systems, and processes to support growth

Implement best-in-class onboarding and customer success strategies

Create training programmes and SOPs for the Account Management team

Develop scalable systems that support Trade Mastermind's expansion plans

BONUS STRUCTURE

Your bonuses and overrides are linked directly to:

1. Customer Retention & Engagement

* Customer attendance at events and training programmes

* Retention and programme completion rates

* Customer success metrics and engagement levels

2. Revenue Growth & Team Performance

* Team-generated programme upgrades and renewals

* Overall department revenue performance

* Achievement of key retention and attendance targets

The more value your team creates for customers, the greater your earning potential.

W…