PPC Executive

Are you passionate about Paid Media / PPC and looking for the next challenge? Do you want to make an impact in a growing Digital Marketing agency? We are searching for a talented, motivated individual to join our team as our new PPC Executive.

As part of the continuous growth of the business, we now have an exciting opportunity to join our team as our PPC Executive, to work within our Delivery team and wider departments to implement cutting edge strategies to ensure our clients have the best organic visibility.

Duties will involve managing the online presence for various clients with a strong focus on Google & Microsoft PPC, whilst working alongside other channels.

We’re serious about building our business and we believe now is a fantastic time for someone to join us in this role, as we continue through a period of sustained growth and evolution. Come and be a pivotal part of our journey!

This role will be responsible for managing and optimising PPC advertising campaigns across various platforms (Google, Microsoft, Meta & Linked In). Your goal will be to increase our clients' ROI through effective paid strategies and meticulous analysis. You will collaborate with other members of the digital marketing team to ensure cohesive and successful marketing campaigns.

You will be regularly reviewing the performance of our clients campaigns as well as planning and optimising campaigns across paid search advertising and paid social advertising.

Does working with a growing organisation on multiple campaigns sound exciting? If you like being organised and taking the lead with paid strategy, then this could be a great opportunity for you.

• Plan, implement and manage PPC campaigns across Google Ads, Microsoft Ads, and social media platforms (e.g., Facebook, Instagram, Linked In) that are aligned with our clients business objectives
• Managing client budgets across paid campaigns, according to the set spending targets
• Working with internal Account Managers to plan work to improve and enhance performance
• Identifying trends in PPC and providing recommendations for improvement, we want you to be a subject matter expert, and are kept up-to-date on the latest features and releases
• Create compelling advert copy and create engaging ad visuals (collaborating with team)
• Optimising paid campaigns on a regular basis
• Monitor and analyse campaign performance, making data-driven decisions to improve ROI
• Liaising with Google and Facebook product experts to enhance campaigns
• Reporting to the Account Managers and Digital Marketing Manager of any over/under spending
• Prepare detailed performance reports and present findings to internal stakeholders and clients
• Working closely with Account Managers and internal stakeholders to report on performance, enhance campaigns and advise on next steps
• Working closely with Account Managers and internal stakeholders to create paid campaign strategies against business and commercial objectives
• Liaising with Account Manager and internal stakeholders to advise on additional scheduled time to action changes for campaigns and the priority of this
• Reviewing areas to improve conversion rates including evaluating the online customer journey (CRO)
• Planning and creating landing pages to be used for PPC campaigns (alongside campaign managers)
• Working alongside other digital channels, to ensure the PPC strategy is aligned with others
• Managing Google Merchant Center for our PPC clients including troubleshooting feed issues and liaising with relevant team members to fix any errors
• Perform PPC health checks/audits for potential new clients and provide actionable insights and recommendations

• Proven experience as a PPC Executive or in a similar role
• Preferable to have previous agency experience
• Strong understanding of PPC principles, ad platforms and best practices
• Proficiency in using PPC tools and platforms
• Excellent analytical skills and the ability to interpret complex data sets and business objectives
• Strong analytical skills and ability to effectively communicate strategic insights in a simple way
• Ability to manage multiple campaigns and projects simultaneously
• Detail-oriented with…