Marketing Communications Consultant

** Career Area:
** Marketing
*
* Job Description:

**** Your Work Shapes the World at Caterpillar Inc.
** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.
*
* Job Title:

** Marketing Communications Consultant
** Salary:
** Starting from £49,519 (depending on experience)
** Location**:
Peterborough
** Benefits:
*** 25 days annual leave,
* Up to 10% Bonus
* Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%
* Contributory share scheme - Caterpillar will match 50% of the employee's contribution.
* Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.
** About IPSD
** Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat(R) and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.
** The Opportunity
** We’re looking for a technically minded and creatively driven Copywriter to join the Industrial Power Systems Division (IPSD) Marketing team. If you love shaping stories, managing content projects with precision, and producing beautifully crafted, engaging copy — this is the role for you.

As our Marketing Communications Consultant, you’ll support the development of content that powers global marketing campaigns across both the Cat and Perkins brands.

This role is perfect for a proactive self‐starter who thrives in a fast‐paced, relationship‐driven environment and has a passion for storytelling, marketing communications, and creating impactful content supported by technical and commercial understanding.
** What You Will Do!
*** Develop content for global and regional marketing campaigns that drive awareness and consideration of Engines, Parts & Service offerings.
* Create high-quality digital content for Cat and Perkins channels — including blogs, social media, and web pages — optimised for SEO and AI search behaviours.
* Support integrated campaigns across Paid, Earned, Shared and Owned channels to advance business and marketing objectives.
* Collaborate broadly with strategy, legal, brand, product and digital teams, as well as agencies and other stakeholders, to deliver cohesive, compelling communications.
* Ensure compliance and consistency, staying up to date with industry trends, customer behaviour shifts, and competitive market dynamics.
* Management of the content management system aligned with corporate guidelines and legal requirements.
* Build strong working relationships across cultures and functions, using strong interpersonal skills to influence, collaborate, and resolve challenges effectively.
* Experience with SEO best practices**.
**** Candidates will be skilled in the following:
**** Customer Focus:
** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.  Level Working Knowledge:
* Ability to adapt tone and style to different audiences and channels.
** Collaborating:
** Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.  Level Working Knowledge:
* Comfortable working in a fast‐paced environment with multiple stakeholders.
** Creativity:
** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.  Level Working Knowledge:
* Creative thinker with excellent attention to detail.
** Effective Communications**:
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