Performance Marketing Manager

About Caddy Comps

Caddy Comps is the UK’s leading golf prize competition platform. Founded in 2021 and based in Stamford, Lincolnshire, we’ve awarded over £14m in prizes to more than 30,000 winners, with a 5-star Trustpilot rating from over 6,300 reviews to show for it.

We’re now building the marketing team and infrastructure to take us to the next level and this is one of our most important hires.

The Role

We're growing our in-house paid capability, and this role leads it.

Your remit is paid social and programmatic display, operating across the mix:
Meta (Facebook & Instagram), Tik Tok Ads, You Tube Ads, and programmatic display — the channels that work hardest for a viral, content-first brand like ours. (Paid search and organic/SEO sit with our Digital Marketing Executive.)

You’ll work in close partnership with the Head of Marketing; what matters is that you’re the brand-side owner of performance, close to the numbers, close to the creative, and accountable for the result.

Your core objective is profitable D2C growth, with first-purchase profitability as the primary success metric.

This is a doing role for someone who’s brilliant at the craft of paid media and wants to apply that brilliance to a brand with viral organic content already proving the demand. You’ll have hands‑on ownership of structure, performance and channel mix, and the autonomy to make the calls that move the needle.

Caddy Comps has a product that converts, ambassador talent driving cultural reach, and a growing engine of organic content to draw from. With our agency partner, we’ve built strong paid foundations, now we’re investing in the in‑house team to take it further.

If you’re energised by tight margins, fast feedback loops, viral creative, and a product that performs, this is the role for you.

Paid Media Execution

• Lead paid social and programmatic display in‑house, with hands‑on ownership of strategy and performance across the channel mix
• Run and optimise campaigns across Meta (Facebook & Instagram), Tik Tok Ads, You Tube Ads, and programmatic display, from prospecting through to retargeting
• Work in close partnership with platforms, partners and talent on shared channels and campaigns, clear briefs in, sharp feedback out, no daylight between in‑house and partner thinking
• Manage every layer of campaigns you own end‑to‑end: audience targeting, creative setup, bid strategy, budget pacing, and tracking
• Ensure campaigns are always live, always optimised, and always aligned to the performance targets agreed with the Head of Marketing
• Maintain meticulous account hygiene: naming conventions, UTM tagging, pixel events, and clean attribution

Funnel, CRO & Profitability

• Design funnels that work within tight margins, optimising AOV, CPA, and conversion rates
• Own first‑purchase profitability as the primary success metric, not vanity platform numbers
• Run a structured on‑site testing programme, landing pages, checkout flow and key conversion points, partnering with web and product team on implementation
• Treat conversion rate as a paid acquisition lever; every uplift compounds across every pound of spend
• Focus on contribution margin and revenue quality across the full funnel
• Build retargeting and conversion flows that complement prospecting spend rather than duplicate it
• Work with the wider team on offers, promotions and AOV‑lifting mechanics

Creative & Testing

• Run a structured, aggressive testing programme across hooks, creatives, offers, audiences, placements and landing pages
• Turn high‑performing organic and viral content from the Social Media Manager and Filmmaker into scalable paid acquisition assets
• Build and scale a paid amplification programme for ambassador content including whitelisting, partnership ads, and creator‑led performance creative
• Brief creative for the formats each channel needs across static, short‑form video, long‑form video, and display
• Design tests with clear hypotheses and rigour; document and share learnings with both the in‑house team and our agency partner
• Feed creative performance insights back to the Social Media Manager and Filmmaker to inform what gets made next
• Stay ahead of platform changes, ad formats, and algorithm…