E-Commerce Trading Manager

What is the role

Working with the E-commerce team & Director to devise the online trading plan including; promotional plan, product category and SKU priority, and new content. Ensure it is delivered on time, within budget and meets sales targets for all AK Retail Brands ecommerce web sites (excluding Bad Rhino).

Lead trading initiatives across the online business to ensure the AK Retail brands remain competitive in the marketplace but retaining the core brand values.

What you will do

• Market Analysis:
  Conduct regular competitor analysis of territories to establish trends, competitor promotions & consumer behaviour. Develop insights from this to devise daily, weekly & strategic actions
• Trading Strategy:
  Plan and activate a trading strategy adapted to individual markets, merchandising plan, bestselling products and trends, seasons, product launches, events & calendars.
• Marketing campaigns:
  Plan & execute brand awareness activity across markets, tailored to the market to drive awareness & growth across Europe.
• Creative thinker:
  Plan and brief the trading communications to customers ensuring they are tailored to the market, designed appropriately & mobile first
• Digital Marketing:
  Promote bestseller & trend driving product in line with market performance and new product launches through all digital marketing channels. Manage all paid digital marke...