Agency Account Manager

Location: Alwalton

Agency Account Manager

Location:

Peterborough
Role Type:  Office-Based
Trade Digital    We Scale Trades
Trade Digital, a sub-brand of Trade Mastermind, is looking for a commercially minded, technically capable Agency Account Manager to manage the marketing strategy and delivery for a portfolio of trade and construction businesses.
This is not a traditional account management role where you simply pass messages between clients and delivery teams. You will take ownership of client performance, helping to plan, launch, manage and improve campaigns across Google Ads and Meta.
You will combine strong client communication with hands-on digital marketing knowledge, coordinating campaigns, creative production, landing pages, tracking and CRM integrations to generate high-quality leads, sales opportunities and measurable return on investment.

The Role
As an Agency Account Manager, you will act as the primary marketing contact for your assigned clients.
You will understand each clients business, services, target customers, commercial goals and sales process, then develop a clear marketing strategy designed to deliver the strongest possible results.
You will work closely with media buyers, designers, video editors, developers and CRM specialists, while remaining accountable for the overall direction, quality and performance of each account.
You will regularly communicate results, explain recommendations clearly and proactively identify opportunities to improve campaigns, landing pages, lead handling and conversion rates.

Key Responsibilities
Client Strategy and Account Management
Act as the main point of contact for a portfolio of agency clients.
Build strong, trusted relationships through clear, proactive and professional communication.
Understand each clients business model, services, target areas, audience, sales process and growth objectives.
Develop and maintain a clear marketing strategy and campaign roadmap for every assigned account.
Lead regular client performance calls, planning sessions and campaign reviews.
Manage expectations, approvals, priorities and delivery timelines.
Identify performance risks early and recommend practical solutions.
Proactively identify opportunities to expand, improve or scale client campaigns.
Support client retention by consistently demonstrating value, progress and strategic direction.
Google Ads and Meta Campaigns
Plan campaigns across Google Ads, Facebook and Instagram.
Recommend the most appropriate campaign objectives, channels, audiences, keywords, offers and budgets.
Support or manage campaign setup, including structure, targeting, exclusions, budgets, bidding and conversion goals.
Ensure campaign messaging is aligned with the clients services, offer and landing page.
Monitor performance and make informed optimisation decisions.
Review search terms, keywords, audiences, placements, budgets, bids and creative performance.
Maintain clear testing plans across campaign types, audiences, offers and messaging.
Optimise campaigns towards qualified leads, bookings, sales and return on ad spend rather than vanity metrics.
Ensure advertising spend remains within the clients agreed budget.
Creative Strategy and Production
Develop campaign angles, hooks, offers and messaging based on the clients audience and goals.
Write detailed creative briefs for designers and video editors.
Coordinate the production of static graphics, videos, testimonials and other campaign assets.
Review creative work for accuracy, clarity, brand consistency and suitability for paid media.
Use performance data to recommend new creative concepts and iterations.
Maintain a consistent flow of fresh creative to reduce ad fatigue.
Clearly communicate which assets should be scaled, improved, replaced or discontinued.
Tracking and Attribution
Coordinate or implement tracking across advertising platforms and websites.
Set up and maintain Meta Pixels, Conversions API, Google conversion tracking and key website events.
Ensure UTMs, conversion events and source attribution are correctly configured.
Test lead forms, thank-you pages, booking journeys and conversion events before campaigns go live.
Regularly check tracking accuracy and resolve problems quickly.
Ensure campaign data can be connected to leads, appointments, sales and revenue wherever possible.
CRM Integration and Lead Management
Integrate campaign forms and landing pages with clients CRM systems.
Ensure leads are routed into the correct pipelines, stages and workflows.
Configure or coordinate notifications, tags, source fields, automations and follow-up sequences.
Work with clients to improve speed-to-lead and sales follow-up processes.
Review lead quality and conversion data with clients and internal teams.
Identify where leads are being lost between enquiry, contact, appointment and sale.
Recommend campaigns, automations and process improvements to increase conversion rates.
Landing Pages and Conversion Rate Optimisation
Plan and build, or coordinate the build of, campaign landing pages.
Ensure pages are…