Marketing Director

Marketing Director Location - Fylde Coast On site two to three days a week , plus travel across the group. Package £90k The opportunity We are working with a founder-led, privately owned investment group with a premium, multi-sector portfolio spanning leisure, hospitality, high-end lifestyle, health and property. It is entrepreneurial and ambitious, and it is bringing marketing in-house with a newly created Marketing Director role to own the function across the group.

This is a build role. Much of the marketing has been outsourced to agencies, and the brief is to create a proper in-house function that lifts brand and demand across a set of high-value, consumer-facing businesses.

Key responsibilities:

Own the group marketing strategy and build the in-house function, brand, content, campaigns and team, reducing the reliance on agencies. Lift brand and demand across the portfolio, tailoring the approach to each business. Build the digital capabilities: performance, CRM, SEO and social, alongside affiliate and influencer marketing, which is a clear opportunity across these brands. Bring rigour to the numbers: return on ad spend, channel performance, pipeline and reporting, and make the commercial case for investment.

Work closely with the founder, the CFO and the commercial leadership team The successful candidate: A senior marketing leader from a premium, high-value B2C world, ideally leisure, lifestyle or hospitality, who has built brands that sell to discerning, high-value and high net worth audiences. A proven track record leading marketing in premium consumer businesses, across the full breadth of marketing Strong on digital and data, including affiliate and influencer, and able to build capability where it is thin.

Hands-on and entrepreneurial, comfortable building a function from a standing start in a fast-moving, founder-led group rather than inheriting a large team. Commercially credible, able to hold a business case at board level and tie marketing spend to return. This is a role for someone who wants to own and execute marketing across a varied, premium portfolio. This is not a purely strategical role.