Head Of Marketing

Head of Marketing

Joseph Valente Brand & Valente Consulting

Location:

Peterborough – Office-Based

Salary: £75,000 per annum

Job Type: Full-Time, Permanent

We’re hiring an exceptional Head of Marketing to build, scale and monetise one of the most ambitious founder-led personal brands in UK business.

This is not a traditional marketing role.

This is an opportunity to take ownership of the marketing engine behind the Joseph Valente personal brand and Valente Consulting, working directly with Founder & CEO Joseph Valente.

Your focus will be clear: build attention, turn attention into demand, and convert that demand into measurable revenue.

We’re looking for a commercially driven marketing leader who understands that exceptional marketing isn't simply about impressions, followers or engagement. It is about building a powerful brand while creating marketing systems that generate leads, customers and long-term commercial growth.

You will take overall ownership of the Joseph Valente personal brand, developing the strategy required to position Joseph as a leading voice within UK business and entrepreneurship.

You'll create consistent, high-impact positioning and messaging across Instagram, You Tube, Tik Tok and Linked In, ensuring every platform contributes to a clear and recognisable brand. A major part of the role will be building and managing a high-output content operation. This will include daily short-form content, weekly long-form video and regular Unfinished Business episodes.

Rather than simply producing content for the sake of posting, you'll develop repeatable formats, compelling hooks, storytelling frameworks and campaigns designed to build authority, generate demand and grow an engaged audience.

You’ll be responsible for turning that attention into commercial results by building and optimising funnels, email journeys, campaigns, offers and pricing strategies. You'll drive qualified demand into Valente Consulting programmes, events, workshops and academies while working closely with the Sales Team to continuously improve conversion.

You’ll also take ownership of paid media strategy across platforms including Meta, You Tube and Tik Tok, managing significant advertising budgets and developing scalable campaigns with clearly measurable returns.

As Head of Marketing, you’ll lead and develop the existing marketing team, including our Social Media Manager and videographers, while building out the wider function as the business continues to scale.

You’ll establish clear structures, responsibilities, KPIs and performance standards while creating an environment where creativity and commercial accountability work together.

You’ll work closely with Sales, Events and senior leadership to ensure marketing activity is connected to the wider growth strategy of the business.

Everything you build should ultimately connect:
Content → Attention → Leads → Sales → Revenue

This is a commercially accountable leadership position. While audience growth and content performance matter, success will ultimately be measured by the impact marketing has on the business.

You’ll take ownership of key performance indicators including marketing-generated revenue, cost per lead, customer acquisition cost, lead-to-sale conversion, paid media return on investment, audience and content growth, and attendance across events and workshops. You’ll use data to understand what’s working, identify opportunities and continually improve performance rather than relying on vanity metrics.

We’re looking for someone who has experience scaling a personal brand, founder-led business or high-growth commercial marketing operation.

You’ll understand the relationship between brand, content,…