Brand Graduate

Potter and Moore Plc is a UK-based beauty and wellbeing brand owner and manufacturer listed on the AIM market, combining brand ownership with large-scale manufacturing expertise. The company operates two manufacturing sites in Peterborough and Tiverton, employs roughly 380 people, and produces more than 44 million units each year across personal care, haircare, skincare and baby care categories.

The group generates revenue through two primary channels: its portfolio of owned brands, including Emma Hardie, Feather & Down, The Curl Company and Balance Active Formula, alongside private label manufacturing for leading retail partners. Complementing these core activities, Potter and Moore also provides selected contract manufacturing services. Through this diversified model, the business supplies major retailers and premium beauty brands across both UK and international markets.

We're looking for a commercially curious, creative and ambitious Brand Graduate to join our team in Peterborough and build a career in beauty brand management.

Working closely with our Brand Managers, you'll gain hands‑on experience across the full brand lifecycle, from spotting emerging consumer trends and developing new product ideas through to creating marketing campaigns, analysing EPOS performance and supporting retailer presentations.

You'll play an active role in growing our brands, supporting new product development, coordinating marketing activity and using data and consumer insight to understand what's working and where the next opportunity might be.

This is a role for someone who is genuinely interested in what makes beauty brands successful. You'll need to be curious, organised and comfortable getting involved in the detail, while developing the commercial and creative skills needed to progress within brand management.

• Support the Brand Manager in the day‑to‑day management and development of allocated brands.
• Help drive brand sales and awareness through NPD, marketing and commercial activity.
• Monitor brand performance and identify opportunities for improvement and growth.
• Support the delivery of agreed brand plans and priorities.
• Build a strong understanding of the consumer, competitive landscape and commercial performance of each brand.

• Support the planning and delivery of marketing campaigns, themes and initiatives across allocated brands.
• Maintain Airtable to ensure brand marketing activity is accurately planned and tracked.
• Work with influencers and agencies, supporting the preparation and approval of briefs.
• Coordinate and schedule social content across relevant platforms.
• Propose creative content and activity designed to increase awareness, engagement and conversion.
• Analyse campaign and activity performance, reporting on ROI and identifying opportunities to improve future activity.
• Stay close to emerging social media trends, platforms and tools that could strengthen brand activity.

• Support the development of new products from initial concept through to launch.
• Work closely with Creative and R&D teams on product and concept generation.
• Contribute consumer, competitor and trend insight to NPD discussions.
• Prepare product costings and support the assessment of COGs against company margin criteria.
• Support the Brand Manager in progressing NPD projects and ensuring activity remains aligned with the wider brand proposition.
• Monitor emerging beauty, wellness, consumer and category trends.
• Maintain and develop a pipeline of ideas for future brand and product development.
• Use market insights and available data to identify and propose new opportunities.
• Develop strong knowledge of competitor brands, launches and…