B2B Creative Partnership Director

As Creative Partnerships Director (B2B), you will lead the development and management of high-impact strategic partnerships that accelerate revenue growth, extend market presence, and enhance our product offerings. Working in close collaboration with key commercial stakeholders, you will shape and execute a comprehensive partnership strategy that is firmly aligned with overall business objectives.

Alongside managing and growing an established Fleet News client portfolio, you will identify and secure new partnership opportunities, cultivate strong external relationships, and develop collaborative initiatives that drive customer acquisition, brand growth, and market expansion. The role requires focus on both incoming and proactive brief / pitching.

While your primary focus will be across the Fleet News portfolio, you will also play a pivotal role in supporting the wider B2B team, transferring successful initiatives and strengthening partnership capabilities across the AM and RAIL brands. A key priority will be driving growth across the digital portfolio and content marketing business: spotting opportunities across the full client base and empowering individual account handlers to maximise commercial success and client value.

This role calls for a confident blend of strategic vision, commercial acumen, and creative collaboration — with a talent for forging mutually beneficial partnerships that deliver measurable results and lasting value for the business.

• Manage and grow revenue from an established client portfolio, deepening relationships and identifying new opportunities within existing accounts.
• Proactively identify and convert new business across multiple sectors and platforms.
• Sell integrated, cross-platform solutions spanning print, digital, and events.
• Develop a thorough understanding of client objectives to position solutions that deliver genuine, measurable value.
• Build compelling, tailored proposals and persuasive sales arguments to secure new and repeat business.
• Maintain accurate and up-to-date records of all sales activity within the CRM system.
• Present and execute a clear, structured sales plan designed to maximise revenue and opportunity.
• Collaborate closely with internal teams — including marketing, events, editorial, and production — to ensure outstanding client outcomes.
• Support the wider B2B Commercial team in identifying opportunities, leading ideation, and delivering market-leading pitches.

• A proven track record in face‑to‑face sales, with demonstrable success in consistently meeting and exceeding targets.
• High proficiency in effective questioning, active listening, and brief‑taking to thoroughly understand and respond to client needs.
• Solid experience selling digital and event solutions, with the ability to craft compelling cross‑platform proposals.
• Strong presentation, negotiation, and closing skills, with a confident and professional client manner.
• Commercially astute, with the ability to develop tailored, insight‑led recommendations that align with client objectives.
• Self‑motivated, resilient, and results‑driven, with excellent organisational and time management skills.

Friday 24th July

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print.

But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family‑owned in the 5th generation, Bauer Media focuses on the long‑term, with a consumer‑first mindset that guides us across our diverse portfolio. Our workforce…