Senior Business Development Manager

Company Overview

Potter & Moore is one of the UK's leading beauty and personal care innovators, combining brand ownership, product development expertise and large-scale manufacturing capabilities.

Potter & Moore is one of the UK's leading beauty and personal care innovators, combining brand ownership, product development expertise and large-scale manufacturing capabilities. Operating from manufacturing sites in Peterborough and Tiverton, we develop and manufacture over 44 million units annually across skincare, haircare, personal care, wellbeing and baby care categories. Our products are supplied through a diverse business model encompassing owned brands, private label partnerships and contract manufacturing for some of the UK's most recognised retailers and beauty brands.

Our portfolio includes brands such as Emma Hardie, Feather & Down, The Curl Company and Balance Active Formula, alongside long-standing partnerships with leading retail customers across the UK and international markets. As part of our next phase of growth, we are seeking an experienced Senior Business Development Manager to lead a portfolio of strategic retail partnerships. This is a highly visible commercial role with significant opportunity to influence business performance, shape customer strategy and drive profitable growth across multiple categories.

The successful candidate will play a key role in strengthening existing partnerships whilst identifying and converting new opportunities that support our ambitious growth plans.

We are seeking a commercially astute and growth-focused Senior Business Development Manager to lead a portfolio of key retail accounts within our Private Label division. This role combines strategic account leadership, commercial ownership and business development. The successful candidate will be responsible for delivering profitable revenue growth, maximising account performance and identifying opportunities to expand our presence across existing and future product categories.

Working closely with Product Development, Supply Chain, Operations and Finance, you will act as the primary commercial lead for your customer portfolio, building strong relationships across buying, category, technical and supply chain functions. This is an opportunity for an ambitious commercial professional who enjoys operating in a fast-paced environment and can balance strategic thinking with exceptional execution.

• Drive profitable sales growth across a portfolio of strategic retail accounts.
• Develop and execute long-term account growth strategies aligned with business objectives.
• Identify and secure opportunities for new listings, category expansion and customer penetration.
• Own commercial performance, forecasting and profitability across assigned accounts.
• Build trusted customer relationships that enable sustainable, long-term growth.
• Lead customer negotiations and deliver commercially successful outcomes.
• Champion customer opportunities internally, ensuring seamless delivery across cross-functional teams.
• Contribute to the wider commercial strategy and growth ambitions of the business.

• Own and lead relationships across a portfolio of strategic retail customers.
• Take full responsibility for account performance, including revenue, margin and profitability targets.
• Develop and implement customer-specific growth plans that deliver sustainable commercial success.
• Build strong relationships across buying, category, technical and supply chain functions.
• Conduct regular business reviews and identify opportunities for growth and improvement.
• Ensure an exceptional customer experience whilst maintaining commercial discipline.