Group Commercial Manager, Sport & Outdoor

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The Group Commercial Manager works across Bauer’s Specialist markets, with responsibility for the delivery and growth of commercial revenue streams across the Key Accounts team and customer base, with a particular focus on Golf and Outdoor
, including Country Walking, LFTO and Birdwatching.

Alongside personally managing some of the most important customers and highest-value accounts across these markets, the Group Commercial Manager will lead and develop a multi-platform Key Accounts team, creating a high-performing, commercially focused sales culture.

The role works closely with Editorial, Publishing, Telesales, Production, Digital and other support functions to maximise revenue across the relevant brand segments, while ensuring the smooth weekly and monthly running of products, campaigns and commercial schedules.

While continuing to maximise returns from print, the Group Commercial Manager will play a key role in accelerating the transition towards digital and integrated commercial solutions. Working closely with the Group Commercial Director, Digital Commercial Director and Publishers, they will help develop new products, propositions and revenue opportunities that respond to changing customer and market demand.

Ultimately, the role will be a driving force behind the commercial performance of Bauer’s Specialist markets – shaping and developing the Key Accounts function into a market-leading, cross-media sales team that delivers sustainable year-on-year revenue growth and outperforms competitors.

The Group Commercial Manager will take a holistic view of commercial performance, focusing on the opportunities and challenges that make the greatest difference to the bottom line. They will manage the transition towards digital commercial solutions while continuing to maximise print revenues, creating an increasingly integrated, cross-media and solutions-led commercial offering.

They will bring pace, focus and decisive action to the sales operation, instilling clear accountability and ownership across the Key Accounts team. This includes ensuring robust commercial plans are in place to maximise opportunities, that priorities remain focused on the areas capable of generating the strongest returns, and that plans are regularly reviewed and kept on course.

A key part of the role will be creating a strong sales ethos and winning mentality across the team. The Group Commercial Manager will lead from the front, creating the positivity, belief and commercial discipline required for every member of the team to strive for market-leading results.

The successful candidate will demonstrate strong capability across:

• Influencing and selling – operating as a brilliant, consultative, multi-platform salesperson capable of managing and influencing the most important accounts and highest spenders within the market.
• Leadership and people development – supporting, motivating and developing high-quality Key Account salespeople, ensuring the right skills and people are positioned in the right roles.
• Commercial planning – developing strong commercial plans, propositions and integrated creative pitches, with clear timelines, ownership and measurable outcomes.
• Commercial focus – maintaining a relentless focus on activity that generates the greatest return for the business and identifying opportunities to grow revenues across print, digital and cross-media solutions.
• Analysis and problem solving – using insight, market knowledge and commercial data to identify opportunities, address challenges and provide effective solutions.
• Supporting change – accelerating the commercialisation of the digital business and…