Lead Generation & Appointment Setter

Lead Generation Sales Executive

Peterborough

£26,000 - £27,000 - OTE - £35,000

Our client is looking for a motivated, confident, and results-driven Lead Generation Sales Executive to identify potential customers, generate new business opportunities, and support the growth of our sales pipeline.

Key Responsibilities

• Identify and research potential customers through online research, databases, Linked In, and other lead generation channels.
• Make outbound calls and send targeted emails to prospective clients.
• Generate new business leads and identify opportunities to grow the customer base.
• Qualify prospects by understanding their needs, requirements, and potential interest in our products or services.
• Book appointments, arrange meetings, and schedule demonstrations for the sales team.
• Maintain accurate records of leads, customer interactions, and follow-up activities within the CRM system.
• Follow up with prospective customers to maximise engagement and conversion opportunities.
• Work closely with the sales and marketing teams to develop effective lead generation strategies.
• Meet and exceed agreed lead generation, call activity, appointment-setting, and conversion targets.
• Monitor campaign performance and provide regular updates on sales pipeline activity.

• Excellent verbal and written communication skills.
• Confidence when speaking to prospective customers over the phone and via email.
• Strong research, organisation, and time management skills.
• A proactive, self-motivated, and target-driven approach.
• Ability to handle rejection professionally and maintain a positive attitude.
• Good negotiation, persuasion, and relationship-building skills.
• Basic computer skills and familiarity with Microsoft Office or Google Workspace.
• Previous experience in lead generation, telesales, telemarketing, or business development is desirable but not essential.

Performance will be measured against agreed targets, including:

• Number of new leads generated.
• Number of outbound calls and emails completed.
• Number of qualified leads passed to the sales team.
• Number of appointments or sales meetings booked.
• Lead-to-appointment and appointment-to-conversion rates.
• Accuracy of CRM records and consistency of follow-ups.

If this role sounds of interest to you please contact Fraser on