Business Development Manager- Attractions & Leisure

About us

Redu Group is one of the UK’s leading social commerce and influencer-led media businesses, connecting brands and experiences with highly engaged, value-conscious audiences. Through trusted digital content, we help our communities save money and make the most of everyday life.

We are the team behind Ashleigh Money Saver, alongside Ashleigh Kids, Life With Little Ones, Coupon Mama and our newest and fastest-growing brand, Ashleigh’s Days Out.

Ashleigh’s Days Out helps families and individuals discover great things to do across the UK, from attractions and experiences to days out and events, all with value at its heart. With access to a combined audience of over 4 million highly engaged followers, we offer partners a powerful way to reach consumers actively looking for inspiration and affordable experiences.

As we scale Ashleigh’s Days Out, we are looking for a Business Development Manager to drive new revenue and commercial growth. This is a sales-led role, responsible for identifying, pitching and securing new commercial partnerships, owning the new business pipeline and converting opportunities into measurable revenue.

If you enjoy winning new business, selling creative digital solutions and want ownership of growth within a fast-growing digital brand, we would love to hear from you.

You will be part of the Partnerships & Commercial team, working closely with Heads of Departments and reporting directly to the CEO.

• Identify and research potential Days Out partners, including attractions, venues, experiences, and leisure operators.
• Proactively approach prospective partners through email outreach, phone calls, CRM tools, networking, and industry events.
• Pitch Redu’s Days Out proposition clearly and confidently, with a focus on revenue-share and mutually beneficial commercial models.

• Build and maintain strong, long-term relationships with new and existing Days Out partners.
• Understand partner objectives, challenges, and commercial goals to create tailored partnership opportunities.
• Act as the main point of contact for partners, ensuring clear communication and ongoing engagement.

• Negotiate and agree revenue-share terms that align with business targets and partner expectations.
• Develop proposals and commercial agreements that clearly outline value, performance expectations, and revenue opportunities.
• Track and report on partnership performance, identifying opportunities to optimise and grow revenue.

• Work closely with internal teams (marketing, content, finance, and operations) to ensure smooth onboarding and execution of partnerships.
• Share insights from partner conversations to help shape Days Out strategy and future opportunities.

• Stay informed on trends within the leisure, attractions, and Days Out market.
• Monitor competitor offerings and pricing to help position Redu competitively.

• Support contract negotiations and ensure agreements are accurately documented and compliant with company processes.
• Maintain up-to-date records in CRM systems, including partner details, deal status, and performance metrics.

• Represent Redu at relevant industry events, trade shows, and partner meetings to raise brand awareness and generate new opportunities.

• Proven experience in partnerships, business development, or sales
  , ideally within leisure, hospitality, attractions, or a related commercial environment.
• Strong communication, presentation, and negotiation skills.
• Strong time-management and organisational skills.
• Confident in outbound outreach and building relationships from scratch.
• Commercially minded with a clear understanding of revenue-share or performance-based models.
• Highly organised, self-motivated, and results-driven.
• Comfortable using CRM systems and sales tools.
• Good understanding of the UK market and commercial landscape.
• Ability to analyse performance and identify growth opportunities.
• Previous B2B sales or partnership experience is an advantage.

• Experience working with venues, attractions, or experience-led businesses.
• Ability to analyse performance and identify growth opportunities.
• Previous B2B sales or partnership experience is an advantage.

The role is based in Seaham, County Durham. Remote or hybrid working options are available.

This job description outlines the core responsibilities of the role. Additional duties may be assigned as required to support the wider goals of the business.