Sales Manager

Sales Manager

Company: Bright Software Group

Location: Petersfield, England, United Kingdom

Employment Type: Full Time

Department: Sales

New to the Bright Software Group, The Payroll Centre has been providing expert payroll training and qualifications for more than 25 years, supporting organisations and individuals to consistently produce compliant and accurate payrolls through on‑demand expertise and professional development. At Bright, we create cutting‑edge software for accounting, payroll, tax, and practice management, serving over 500,000 UK companies and 40,000 desktop customers.

Together, we lead the industry with innovative solutions and unparalleled customer support, creating opportunities for businesses to succeed in a supportive, collaborative environment that values your voice and contributions.

• Set sales strategy and manage achievement of team sales targets and key business goals.
• Execute sales plans in line with brand guidelines and company objectives.
• Manage team pipeline, forecasting and reporting to the General Manager.
• Drive sales performance and revenue growth through effective account management.
• Work with the Marketing team on campaign execution and lead generation activities.
• Monitor sales performance metrics and take corrective action to ensure targets are met.
• Build and maintain strong client and internal relationships to ensure high customer satisfaction.
• Represent the company positively and supportively at all times.
• Coach and develop team members to reach potential and build a strong succession pipeline.
• Lead, manage, support and develop the sales team; recruit, train and mentor staff.
• Conduct regular performance reviews, one‑to‑one meetings and appraisals; drive a positive high‑performance culture.
• Identify skill gaps and provide coaching.
• Manage key client accounts, develop relationships and build market share.
• Provide weekly pipeline reports and accurate forecasts to the General Manager.
• Deliver persuasive sales presentations to prospective clients and champion best practices.
• Identify and pursue new business opportunities.
• Work with Marketing to identify revenue opportunities, support activities, manage leads, and provide feedback.
• Ensure consistent brand messaging and maintain high levels of customer satisfaction.
• Manage CRM system and ensure best practices, monitor, report and analyse key sales metrics and KPIs, identify trends and improvements.
• Stay informed on industry trends and competitor activity; share market insights with senior leadership.

• Proven experience in a Sales Manager role and B2B sales.
• Strong CRM system knowledge and ability to manage sales targets.
• Skilled in data analysis and accurate reporting.
• Excellent presentation, communication and negotiation skills.
• Highly organized with strong planning abilities.
• Proficient in Microsoft Office (Excel and PowerPoint essential).
• Ability to thrive in a fast‑paced environment and adapt to changing priorities.
• Strong leadership and team development skills.
• Willingness to travel to different locations, including head office.

• Commission.
• 25 days annual leave.
• Company pension with up to 5% company contribution.
• Health insurance.
• Life assurance.
• Hybrid working opportunities.
• Educational assistance.
• Family support.
• Company events.
• Bike‑to‑work scheme.