Marketing Manager

Marketing Manager
Wisconsin Institute of Certified Public Accountants
Waukesha, WI

The Wisconsin Institute of CPAs (WICPA) is the premier professional organization representing CPAs, accounting, and business professionals. With nearly 7,000 members, WICPA is dedicated to serving, building, and advocating for a diverse demographic of professional members.

We are seeking an outgoing individual with a strong marketing and video portfolio. The ideal candidate is a strategic, creative, date driven marketing professional.

This position is responsible for writing creative marketing copy (for print, digital and video formats) for education programs, special events, emails, brochures, membership materials, ads and other projects to create high quality communications that increases member participation and engages new audiences; external advertising; video production; researching, writing, editing and proofing content in accordance with AP and WICPA style guide.

The position also researches promotional items, compares costs, follows branding guidelines, and places orders. Coordinates all production schedules and communications calendar for all marketing projects. Takes initiative to research print, electronic and design trends and new technologies. Must have knowledge of budgets and makes recommendations to promote cost efficiencies and increase revenue. Works with outside vendors as necessary; maintain and build new relationships with vendors.

• Develops and implements marketing strategy, objectives and tactics to effectively market and promote the WICPA including in-house and external ads, programs, products, benefits and services to all business partners, related organizations and the general public at large.
• Writes creative marketing copy for education programs, special events, emails, brochures, internal ads, membership campaigns, communication to membership in print and digital formats to create high quality communications that increases member participation and engages new audiences.
• Researches, writes, edits and proofs content in accordance with AP and marketing style guide; verifies details/data of content.
• Develops and executes a comprehensive video marketing strategy that aligns with overall company marketing objectives.
• Responsible for the production of video content ensuring creativity, quality and WICPA style guides are followed, while adhering to established deadlines. This includes, but is not limited to creative concepting, scripting, shooting and editing.
• Conceptualizes and develops creative briefs for a variety of video content, including CEO messages, brand stories, demos, social media clips, and testimonials.
• Maintains production studio and video production equipment. Identifies new equipment or maintenance needed for fiscal year budgets.
• Manages the communications content calendar and distribution strategy across various platforms.
• Researches the target audience's viewing habits and platform preferences to ensure maximum reach and engagement.
• Responsible for external advertising and marketing creative campaigns and schedules to promote membership as well as the professional image of the WICPA and the CPA profession; recommends external advertising and marketing opportunities and serves as the primary contact for advertising representatives.
• Continuously creates new and enhanced marketing copy and puts forth new creative concepts, recognizing importance of order of content, layout, logistics, audience, program/activity emphasis, and call to action.
• Prioritizes multiple jobs with flexibility, meeting quality objectives and deadlines.
• Tracks, measures, reviews and analyzes marketing campaigns, including events, for effectiveness; provides quarterly reports.
• Researches promotional items, compares costs, follows branding guidelines, and orders items.
• Coordinates all production schedules and communications calendar for all marketing projects.
• Researches, identifies and recommends new print and electronic marketing strategies and tactics to increase membership and promote positive image of WICPA and its members.
• Must have knowledge of budgets and make recommendations to promote cost…