Route Sales Associate

Route Sales Associate at Farmer Brothers

The Route Sales Associate provides route relief as required and is responsible for providing great customer service. When on route, the RSA ensures customers are in‑stock, serviced as scheduled, and that the beverage station is set to standard. Sells and delivers coffee, tea, and related products to customers as assigned.

Monday – Friday, 7:00 am – 3:30 pm, Overtime When Needed.

Valid Driver's License required. Must be able to complete a successful DOT physical.

• Deliver, replenish, and rotate beverage station products on each call when assigned to a route.
• Ensure equipment is clean and in working order, executing a minimum of one Cup Quality Check (CQC) per day.
• Responsible for escalating customer issues quickly to the ASM (Area Sales Manager) and ensuring customer satisfaction.
• Ensure all customers on a daily set schedule receive delivery and service as required.
• Manage invoices, inventory, and collections daily when on a route.
• Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, pricing actions and ensuring the beverage station is set to standard when assigned to a route.
• Notify ASM of any inefficiencies, customer dissatisfaction or opportunities found while running route relief.
• Assist ASM on inventory cycle counts, warehouse duties and customer related matters as assigned.
• Become familiar with brewing equipment and learn to make basic repairs or adjustments.
• Consistently execute the Farmer Brothers customer call process (The Farmer Brothers Way to Sell) to drive customer satisfaction and loyalty. Make sales calls when time and opportunity allows.
• May perform other duties as assigned including assisting in warehouse operations, accounts receivable collections, and customer service activities.

• High School Diploma or equivalent required.
• Route delivery experience a plus.
• Customer service background preferred.
• Previous food service industry experience desired.
• Possess a clean and good driving record.

• Mechanical aptitude with company hardware and software products.
• Proficient in assessing customer needs.
• Fully supports and stands behind business goals.
• Readily identifies issues, problems or opportunities.
• Is aware of impact self has on others.
• Uses active listening and communicates effectively with customers or management.
• Identifies new opportunities and proactively works to grow the business.
• Able to build rapport and cooperative relationships with customers.
• Uses sound business judgement.
• Able to work independently with little supervision.
• Decision making skills.
• Ability to work effectively with customers and employees.
• Able to be proactive.

• Base salary range defined above (may vary depending on experience and qualifications).
• Location-based salary adjustments may apply for higher‑cost cities.
• Comprehensive benefits package including health insurance, retirement plans, paid time off.
• Paid Time Off (PTO) policy complies with state and local laws at all operating locations.
• For compensation questions, contact Farmer Brothers Human Resources.

Farmer Brothers is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.