Regional Marketing Director - Workplace Hospitality - East Region

Job Description

The Regional Marketing Director is a strategic leader who has a passion for food & beverage, hospitality, and marketing. This leader is a key member of the Workplace Hospitality East Region Team. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to grow profitably and sell new business.

Ability to communicate and work cross-functionally with a variety of teams, both internal and external, is paramount to the success of this role.

Compensation Data

COMPENSATION:
The salary range for this position is $ $95,000.00 to $ $. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS:
Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.

For more information about Aramark benefits,  Aramark Careers - Benefits & Compensation.

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.

Job Responsibilities

Workplace Hospitality Brand

* Works in partnership with B2B team on the communications strategy, including briefing of necessary stakeholders.

* Gather relevant stories from the operations and culinary for use across social media channels, web site and case studies.

Profitable Business Growth

* Responsible for executing and implementing base business growth programs and strategies to improve participation and customer satisfaction. Ensures all promotions, applicable sales enablers and other initiatives are implemented across the accounts.

* Responsible for driving change, with focus on the culinary and hospitality excellence to drive customer participation and satisfaction.

* Works with RVP, VPO, District Managers and operations team to develop location specific plans to drive innovation and tracks the results.

* Interacts with clients and maintains effective client and customer relations at all levels of the organization.

* Looks for opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.

* Ensures participation in Voice of the Consumer (VOC) and presents results at team meetings and CBRs

Team Development

* Manages a team of marketing managers and marketing champions within client organizations and districts.

* Ensures necessary training and support are provided to the account(s) and that standards are fully executed resulting in sustainable growth in sales, customer satisfaction and increased profits.

* Works collaboratively with Growth, Operations, Finance and Tech Teams and the broader Field Marketing team.

New Sales and Account Retention

* Participates in the contract re-bid/extension process for their account. Assists Growth team with new and proactive retention efforts.

* Works collaboratively with the Operations Teams to develops CBRs, case studies and "tour ready" locations.

Qualifications

* A minimum of 10+ years of marketing or food service management experience, with a proven record of success and effective performance.

* A bachelor's degree in marketing, business, or hospitality management is highly preferred.

* Experience in contracted dining service and account management is a plus.

* Demonstrated ability to think creatively and strategically.

* Experience or proven track record to work optimally in a fast-paced environment with internal and external partners.

* Must have strong written and verbal communication skills.

* Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills.

* Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills.

* Must be able to efficiently utilize social media and understand digital marketing.

* Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives.

* Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint.

* Proficient knowledge of…