Design Director Intimates

Position: Free People Design Director Intimates
Role Summary Free People is seeking a Design Director - Intimates to lead the creative vision & development process of design projects supporting the Free People Intimates category across different trends, sensibilities, and price points while leading and mentoring the intimate’s design team. This role oversees design direction of the seasonal and monthly assortment and works to build, improve, and elevate brand identity across all of intimates categories.

The Free People Intimates category touches several classes including Lounge, Camis, Slips, Bodysuits Foundations, Lingerie, Bras and Undies. A successful candidate will demonstrate strong understanding and experience in Intimates categories across all classes and designs and know how to interpret different trends across different sensibilities specifically for the Intimately department though the lens of Free People’s brand DNA. The Design Director provides a strong vision for pushing fashion and innovation within new shapes, details as well as have a strong point of view on fabric, details, prints and embellishment/craft techniques for all of Intimates product.

The Free People Design Director Intimates is passionate about lingerie, fashion and trends and is all about pushing newness and product elevation to constantly bring unique designs ideas. This position will lead a robust team with a focus on setting seasonal trend direction, conducting market research, and collaborating with other departments to deliver successful monthly Intimately collections.

Role Responsibilities The Design Director Intimates will lead the design creation, development, and execution of own brand product appropriate for Free People customer with a focus on bringing in newness, strong fashion and trend point of view with fashion forward shapes and innovation fabrics that is appropriate for the Intimately product range. Demonstrate strong initiative and point of view on design/trend research and staying up to date with industry trend direction, color direction, and fabric innovations that can relate to the Free People target customer

Identify and translates global emerging trends across concept/fabrics/prints and unique details. Conceptualize and lead the development of original ideas as well as creates newness and presents Seasonal Fabric Trend presentations to inspire the team to present monthly designs in key design meetings.

Provide Leadership in the design process & creation for all of Intimates, responsible for overseeing the entire design workflow, from conceptualization to production, ensuring each collection aligns with the brand identity as well as setting overall trend direction for each delivery. Demonstrate the ability to recognize and accurately forecast fashion and cultural trends and understand how they relate to the Free People customer as well as align with overall business strategy and sales goals.

Identifies areas of opportunities across Foundations and wider Intimates categories to constantly elevate and test new ideas and push the category forward. Partner closely with the Global Head of Desing & Textile Teams to identify opportunities in sourcing and identify key fabrications seasonally. Develop seasonal product with a focus on style, fit and fabric, while identifying key trends in Bra’s & Undies to push newness to go after that will continue to help build the foundations business.

Creative Contribution to the design process could include sketching new ideas with the help of AI, procreate and/or Adobe programs (Illustrator, Photoshop), researching new trends and ideas as well as utilizing ai platforms to increase creative research (such as Midjourney, Prome Ai, etc.)Collaborate with Design team and cross functional leadership teams to…