More jobs:
Vice President, Paid Social
Job in
Philadelphia, Philadelphia County, Pennsylvania, 19107, USA
Listed on 2026-01-07
Listing for:
WPP PLC
Full Time
position Listed on 2026-01-07
Job specializations:
-
IT/Tech
Data Analyst, Data Science Manager, Digital Marketing
Job Description & How to Apply Below
Position at CMI Media Group
The Opportunity
Lead enterprise paid social in a regulated healthcare context, connecting strategy to measurable client outcomes. Drive impact by integrating paid social within omnichannel plans and elevating governance, data literacy, and privacy-safe audience design for compliant scale. Champion storytelling that transforms analytics into clear executive decisions and action.
What You'll Do
* Set the paid social vision and roadmap; codify standards and playbooks that scale across brands and teams.
* Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs).
* Advance first-party and privacy-preserving activation; improve audience quality and efficiency.
* Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability.
* Lead test-and-learn initiatives (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes.
* Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging.
* Develop leaders and individual contributors; foster an inclusive, high-accountability culture; mentor "full-stack" social marketers.
What You'll Bring
* 10+ years leading paid social at scale; regulated healthcare experience preferred.
* Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA).
* Omnichannel mindset (understands how social amplifies and is amplified by search, programmatic, CRM, and content).
* Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring).
* Influential leadership; clear decision-making; executive presence; resilience under tight timelines.
* Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders.
Compensation & Benefits
The base salary for this position at the time of posting may range from $115,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.
We offer a competitive benefits package-please visit WPP Benefits for more details.
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×