Principal Product Manager - Data Products and Analytics

About Vehlo:

We started Vehlo in 2019 with a simple goal: to be the industrys favorite provider of repair shop technology.

Across every part of the auto repair industry, Vehlo is igniting vehicle service success with software and financial solutions that unlock your potential. Our founder-led products power the entire service lane experience and keep customers coming back with streamlined tools that help you handle communication, workflow automation, touchless payments, valet pickup, and much more. were out to simplify the customer journey from start to finish and give power back to the people under the hood, making their jobs easier and your shop more profitable —just ask our over 30,000 customers, who generate more than 60M annual repair orders, and process over $12B in payments volume annually.

At Vehlo, our only purpose is your success, and together, were reaching your goals faster than ever.

Being a Veep comes with more than a comprehensive benefits package—our biggest benefit is opportunity:
Opportunity to make an impact, opportunity for growth, and opportunity for recognition and rewards. This is not a mega-corporation where you wonder what people are doing all day - every Veep is moving the ball forward day in, day out for our customers or for each other.

We're looking for a Principal Product Manager to own our customer-facing data, analytics and insights portfolio end to end. Most of our customers buy more than one Vehlo product and then cobble together other solutions to assemble the 360-degree view of their business that we don't yet give them natively.

Closing that gap is the starting point, but the bigger opportunity is what we build on top of it. We're not looking for someone to ship more dashboards. More value will come from AI-powered insights that tell an operator what's happening in their business and what to do about it, without them having to know what to ask.

At Vehlo, a Principal Product role is senior, highly visible, and hands‑on, reporting to the SVP of Product. You won't have direct reports on day one, but that could change as we grow the business. You'll own strategy and set the pace of play while leading through partners in engineering, analytics, customer success and go‑to‑market. You'll drive the commercial model as well as the product: what it costs us to serve, what belongs in which tier, and what customers pay for.

• New AI-powered insight products, built zero to one: surfacing what an operator would never have thought to ask, explaining why a number moved, predicting what's coming, and recommending the next action, delivered inside the workflow rather than in a separate analytics destination.
• The premium analytics product line end to end: reporting and dashboard experiences, alerting, natural-language reporting, and meaningful additions to the basic reporting built into individual products.
• The cross-product view: one unified analytics experience spanning a customer's entire Vehlo footprint.
• Data delivery beyond the dashboard: APIs, MCP surfaces, exports, warehouse sharing, BI connectors, and the access model that governs which customer sees which data.
• The semantic layer and the metric definitions inside it, across products that were built separately and don't yet agree with each other.
• Pricing, packaging, and unit economics: cost-to-serve per location, what's free because it drives retention, and what's genuinely a paid tier.
• Aggregate benchmarking and market‑intelligence products built from our repair data, along with the data‑rights and aggregation model that makes them defensible.
• Data quality and customer trust as measured product outcomes, so we reinforce trust and value in the market.

• Align the teams on a…