Director of Sales & Marketing

Remote | Full Time

Why Maker helps businesses and organizations create impact in their communities through STEM education.

We provide hands-on, K-12 standards-aligned lesson plans, STEM products, and professional learning that supports educators and inspires students.

Our team is driven by values of empowerment, empathy, and purpose. We are creators, doers, and strategic thinkers and we love helping our customers make a difference in education.

Why Maker is seeking a Director of Sales & Marketing to lead our Sales & Marketing department and help drive the next stage of the company's growth. This is a leadership role for someone who can bring together strategy, market and customer insight, sales, marketing, people leadership, and day-to-day execution. You will be responsible for translating company growth goals into a clear sales and marketing strategy, building a healthy and measurable pipeline, strengthening our market positioning, and ensuring our sales and marketing efforts consistently contribute to revenue.

This is a player-coach role. You will lead and develop the team while remaining engaged with clients and strategic opportunities, but you will not carry a full individual territory or heavy prospecting quota.

You will work cross functionally to ensure that what we sell aligns with our capabilities, is delivered successfully, and creates a strong customer experience.

The right person is both strategic and hands-on. You can see the big picture, but are also willing to roll up your sleeves and do the work yourself.

You take ownership of outcomes and are comfortable making data-driven decisions and adjusting when something isn't working. You are a strong communicator and collaborator who can build trust across departments while also holding people accountable. You know how to turn strategy into action and measurable results. Most importantly, you are excited by the opportunity to help a purpose-driven company build a predictable and scalable path to growth.

• Develop and implement the sales and marketing strategy aligned with Why Maker's growth goals, ideal customer profile, priority markets, and offerings
• Manage the Sales & Marketing budget
• Own sales pipeline health, forecasting, conversion, revenue reporting, and performance
• Establish and maintain a healthy, qualified pipeline that supports company revenue goals
• Ensure opportunities are appropriately qualified, and CRM is maintained and accurate
• Maintain deep knowledge of Why Maker’s ICP, buyers, markets, customers, and opportunities
• Participate in strategic customer conversations and help advance and close high-value opportunities
• Generate a consistent flow of marketing qualified leads
• Maintain consistent, on-brand messaging across sales and marketing campaigns, content, events, and outreach with revenue priorities
• Own the strategy and ROI of Why Maker's conference and event participation.
• Lead, coach, and hold the Sales & Marketing teams accountable with clear expectations, goals and KPIs
• Hire, onboard, and develop future sales and marketing talent
• Partner with Educational Services and Business Operations to ensure effective sales-to-delivery handoffs, appropriate scoping, positive customer experience, and outcomes
• Develop strategies to increase repeat business, expansion, referrals, and long-term customer relationships.
• Participate on the Leadership Team and work collaboratively towards growth, while addressing challenges and aligning departmental priorities with overall company strategy

• 5+ years of progressive B2B sales, business development, or revenue experience
• 3+ years leading sales and/or integrated sales and marketing teams and…